Global Loyalty Management Market Size, Status and Forecast 2020-2026

Loyalty management deals with designing of rewards to consumers for past purchase as well as provides them incentives with an objective to make future purchase. Rewards program aims at providing strong value to the customers followed by improved customer penetration, cross selling and retention. A loyalty management system consists of operational parameters which include funding options, program design and transaction types among others. In addition, it also includes various value parameters such as redemption thresholds, redemption options and earn rates. Many organizations are focusing on spending on loyalty programs owing to their offerings. The offerings include expansion of coverage to daily consumer spending, innovative rewards leading to an increase in scope for consumer response and retention followed by collaboration opportunities for enhanced services .Loyalty management software tools basically aims at building successful loyalty program for business and individual customers. Key enterprises are focusing on implementing these tools with an objective to maintain high customer satisfaction, by providing specialized loyalty programs which includes special auctions, lotteries, coupons or benefits through one platform.
Nowadays, there are three mainly types of Loyalty Management, including Customer Loyalty, Employee Retention and Channel Loyalty. And Customer Loyalty is the main type for Loyalty Management, and the Customer Loyalty reached a sales value of approximately 1330.99 M USD in 2017, with 66.76% of global sales volume.
Market Analysis and Insights: Global Loyalty Management Market
In 2019, the global Loyalty Management market size was US$ 2764.7 million and it is expected to reach US$ 8343.3 million by the end of 2026, with a CAGR of 16.9% during 2021-2026.
Global Loyalty Management Scope and Market Size
Loyalty Management market is segmented by Type, and by Application. Players, stakeholders, and other participants in the global Loyalty Management market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application in terms of revenue and forecast for the period 2015-2026.
Segment by Type, the Loyalty Management market is segmented into Customer Loyalty, Employee Retention, Channel Loyalty, etc.
Segment by Application, the Loyalty Management market is segmented into BFSI, Travel & Hospitality, Consumer Goods & Retail, Other, etc.
Regional and Country-level Analysis
The Loyalty Management market is analysed and market size information is provided by regions (countries).
The key regions covered in the Loyalty Management market report are North America, Europe, China, Japan, Southeast Asia, India and Central & South America, etc.
The report includes country-wise and region-wise market size for the period 2015-2026. It also includes market size and forecast by Type, and by Application segment in terms of revenue for the period 2015-2026.

Competitive Landscape

and Loyalty Management Market Share Analysis
Loyalty Management market competitive landscape provides details and data information by vendors. The report offers comprehensive analysis and accurate statistics on revenue by the player for the period 2015-2020. It also offers detailed analysis supported by reliable statistics on revenue (global and regional level) by player for the period 2015-2020. Details included are company description, major business, company total revenue and the revenue generated in Loyalty Management business, the date to enter into the Loyalty Management market, Loyalty Management product introduction, recent developments, etc.
The major vendors include Alliance Data Systems Corporation, Oracle Corporation, IBM Corporation, Aimia Inc, SAP SE, Maritz Holdings Inc., Fidelity Information Services, Bond Brand Loyalty, Brierley+Partners, ICF International, Kobie Marketing, Tibco Software, Comarch, etc.

This report focuses on the global Loyalty Management status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Loyalty Management development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.

The key players covered in this study

Alliance Data Systems Corporation
Oracle Corporation
IBM Corporation
Aimia Inc
SAP SE
Maritz Holdings Inc.
Fidelity Information Services
Bond Brand Loyalty
Brierley+Partners
ICF International
Kobie Marketing
Tibco Software
Comarch

Market segment by Type, the product can be split into

Customer Loyalty
Employee Retention
Channel Loyalty

Market segment by Application, split into

BFSI
Travel & Hospitality
Consumer Goods & Retail
Other

Market segment by Regions/Countries, this report covers

North America
Europe
China
Japan
Southeast Asia
India
Central & South America

The study objectives of this report are:

To analyze global Loyalty Management status, future forecast, growth opportunity, key market and key players.
To present the Loyalty Management development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by type, market and key regions.

In this study, the years considered to estimate the market size of Loyalty Management are as follows:
History Year: 2015-2019

Base Year:

2019

Estimated Year:

2020
Forecast Year 2020 to 2026
For the data information by region, company, type and application, 2019 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.