• Executive Summary o Market Overview • Market Landscape o Market ecosystem o Value chain analysis • Market Sizing o Market definition o Market segment analysis o Market size 2019 o Market outlook: Forecast for 2019 - 2024 • Five Forces Analysis o Five Forces Summary o Bargaining power of buyers o Bargaining power of suppliers o Threat of new entrants o Threat of substitutes o Threat of rivalry o Market condition • Market Segmentation by Product o Market segments o Comparison by Product placement o Devices - Market size and forecast 2019-2024 o Capsules - Market size and forecast 2019-2024 o Vaporizers - Market size and forecast 2019-2024 o Market opportunity by Product • Customer landscape o Overview • Geographic Landscape o Geographic segmentation o Geographic comparison o APAC - Market size and forecast 2019-2024 o North America - Market size and forecast 2019-2024 o Europe - Market size and forecast 2019-2024 o MEA - Market size and forecast 2019-2024 o South America - Market size and forecast 2019-2024 o Key leading countries o Market opportunity by geography • Drivers, Challenges, and Trends o Market drivers o Volume driver - Demand led growth o Volume driver - Supply led growth o Volume driver - External factors o Volume driver - Demand shift in adjacent markets o Price driver - Inflation o Price driver - Shift from lower to higher priced units o Market challenges o Market trends • Vendor Landscape o Overview o Vendor landscape o Landscape disruption • Vendor Analysis o Vendors covered o Market positioning of vendors o Altria Group Inc. o Ballantyne Brands LLC o British American Tobacco Plc o Imperial Brands Plc o Japan Tobacco Inc. o Korea Tobacco & Ginseng Corp. o PAX Labs Inc. o Philip Morris International Inc. o Shenzhen Yukan Technology Co. Ltd. o Vapor Tobacco Manufacturing LLC • Appendix o Scope of the report o Currency conversion rates for US$ o Research methodology o List of abbreviations • Exhibits • 1.Key Finding 1 • 2.Key Finding 2 • 3.Key Finding 3 • 4.Key Finding 4 • 5.Key Finding 5 • 6.Key Finding 6 • 7.Key Finding 7 • 8.Market in focus • 9.Parent market • 10.Market characteristics • 11.Product / Service portfolio of key vendors included in the market definition • 12.Market segments • 13.Global - Market size and forecast 2019 - 2024 ($ billion) • 14.Global market: Year-over-year growth 2019 - 2024 (%) • 15.Five forces analysis 2019 & 2024 • 16.Bargaining power of buyers • 17.Bargaining power of suppliers • 18.Threat of new entrants • 19.Threat of substitutes • 20.Threat of rivalry • 21.Market condition - Five forces 2019 • 22.Product placement - Market share 2019-2024 (%) • 23.Comparison by Product placement • 24.Devices - Market size and forecast 2019-2024 ($ billion) • 25.Devices - Year-over-year growth 2019-2024 (%) • 26.Capsules - Market size and forecast 2019-2024 ($ billion) • 27.Capsules - Year-over-year growth 2019-2024 (%) • 28.Vaporizers - Market size and forecast 2019-2024 ($ billion) • 29.Vaporizers - Year-over-year growth 2019-2024 (%) • 30. Market opportunity by Product • 31.Customer landscape • 32.Market share by geography 2019-2024 (%) • 33.Geographic comparison • 34.APAC - Market size and forecast 2019-2024 ($ billion) • 35.APAC - Year-over-year growth 2019-2024 (%) • 36.North America - Market size and forecast 2019-2024 ($ billion) • 37.North America - Year-over-year growth 2019-2024 (%) • 38.Europe - Market size and forecast 2019-2024 ($ billion) • 39.Europe - Year-over-year growth 2019-2024 (%) • 40.MEA - Market size and forecast 2019-2024 ($ billion) • 41.MEA - Year-over-year growth 2019-2024 (%) • 42.South America - Market size and forecast 2019-2024 ($ billion) • 43.South America - Year-over-year growth 2019-2024 (%) • 44.Key leading countries • 45.Market opportunity by geography ($ billion) • 46.Impact of drivers • 47.Impact of challenges • 48.Landscape disruption • 49.Industry risks • 50.Vendors covered • 51.Market positioning of vendors • 52.Altria Group Inc. - Overview (1/3) • 53.Altria Group Inc. - Overview (2/3) • 54.Altria Group Inc. - Overview (3/3) • 55.Altria Group Inc. - Business segments • 56.Altria Group Inc. - Key offerings • 57.Altria Group Inc. - Key customers • 58.Altria Group Inc. - Segment focus • 59.Ballantyne Brands LLC - Overview (1/3) • 60.Ballantyne Brands LLC - Overview (2/3) • 61.Ballantyne Brands LLC - Overview (3/3) • 62.Ballantyne Brands LLC - Business segments • 63.Ballantyne Brands LLC - Key offerings • 64.Ballantyne Brands LLC - Key customers • 65.Ballantyne Brands LLC - Segment focus • 66.British American Tobacco Plc - Overview (1/3) • 67.British American Tobacco Plc - Overview (2/3) • 68.British American Tobacco Plc - Overview (3/3) • 69.British American Tobacco Plc - Business segments • 70.British American Tobacco Plc - Key offerings • 71.British American Tobacco Plc - Key customers • 72.British American Tobacco Plc - Segment focus • 73.Imperial Brands Plc - Overview (1/3) • 74.Imperial Brands Plc - Overview (2/3) • 75.Imperial Brands Plc - Overview (3/3) • 76.Imperial Brands Plc - Business segments • 77.Imperial Brands Plc - Key offerings • 78.Imperial Brands Plc - Key customers • 79.Imperial Brands Plc - Segment focus • 80.Japan Tobacco Inc. - Overview (1/3) • 81.Japan Tobacco Inc. - Overview (2/3) • 82.Japan Tobacco Inc. - Overview (3/3) • 83.Japan Tobacco Inc. - Product and service • 84.Japan Tobacco Inc. - Key offerings • 85.Japan Tobacco Inc. - Key customers • 86.Japan Tobacco Inc. - Segment focus • 87.Korea Tobacco & Ginseng Corp. - Overview (1/3) • 88.Korea Tobacco & Ginseng Corp. - Overview (2/3) • 89.Korea Tobacco & Ginseng Corp. - Overview (3/3) • 90.Korea Tobacco & Ginseng Corp. - Business segments • 91.Korea Tobacco & Ginseng Corp. - Key offerings • 92.Korea Tobacco & Ginseng Corp. - Key customers • 93.Korea Tobacco & Ginseng Corp. - Segment focus • 94.PAX Labs Inc. - Overview (1/3) • 95.PAX Labs Inc. - Overview (2/3) • 96.PAX Labs Inc. - Overview (3/3) • 97.PAX Labs Inc. - Business segments • 98.PAX Labs Inc. - Key offerings • 99.PAX Labs Inc. - Key customers • 100.PAX Labs Inc. - Segment focus • 101.Philip Morris International Inc. - Overview (1/3) • 102.Philip Morris International Inc. - Overview (2/3) • 103.Philip Morris International Inc. - Overview (3/3) • 104.Philip Morris International Inc. - Business segments • 105.Philip Morris International Inc. - Key offerings • 106.Philip Morris International Inc. - Key customers • 107.Philip Morris International Inc. - Segment focus • 108.Shenzhen Yukan Technology Co. Ltd. - Overview (1/3) • 109.Shenzhen Yukan Technology Co. Ltd. - Overview (2/3) • 110.Shenzhen Yukan Technology Co. Ltd. - Overview (3/3) • 111.Shenzhen Yukan Technology Co. Ltd. - Product and service • 112.Shenzhen Yukan Technology Co. Ltd. - Key offerings • 113.Shenzhen Yukan Technology Co. Ltd. - Key customers • 114.Shenzhen Yukan Technology Co. Ltd. - Segment focus • 115.Vapor Tobacco Manufacturing LLC - Overview (1/3) • 116.Vapor Tobacco Manufacturing LLC - Overview (2/3) • 117.Vapor Tobacco Manufacturing LLC - Overview (3/3) • 118.Vapor Tobacco Manufacturing LLC - Product and service • 119.Vapor Tobacco Manufacturing LLC - Key offerings • 120.Vapor Tobacco Manufacturing LLC - Key customers • 121.Vapor Tobacco Manufacturing LLC - Segment focus • 122.Currency conversion rates for US$ • 123.Research Methodology • 124.Validation techniques employed for market sizing • 125.Information sources • 126.List of abbreviations

Altria Group Inc. Ballantyne Brands LLC British American Tobacco Plc Imperial Brands Plc Japan Tobacco Inc. Korea Tobacco & Ginseng Corp. PAX Labs Inc. Philip Morris International Inc. Shenzhen Yukan Technology Co. Ltd. Vapor Tobacco Manufacturing LLC