TABLE OF CONTENT 1 EXECUTIVE SUMMARY 1.1 MARKET ATTRACTIVENESS ANALYSIS 16 1.1.1 GLOBAL GUMMY SUPPLEMENTS MARKET, BY PRODUCT TYPE 16 1.1.2 GLOBAL GUMMY SUPPLEMENTS MARKET, BY END USER 17 1.1.3 GLOBAL GUMMY SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL 18 1.1.4 GLOBAL GUMMY SUPPLEMENTS MARKET, BY REGION 19 2 MARKET INTRODUCTION 2.1 DEFINITION 20 2.2 SCOPE OF THE STUDY 20 2.3 MARKET STRUCTURE 20 2.4 KEY BUYING CRITERIA 21 3 RESEARCH METHODOLOGY 3.1 RESEARCH PROCESS 22 3.2 PRIMARY RESEARCH 23 3.3 SECONDARY RESEARCH 24 3.4 MARKET SIZE ESTIMATION 24 3.5 FORECAST MODEL 25 3.6 LIST OF ASSUMPTIONS 26 4 MARKET DYNAMICS 4.1 INTRODUCTION 27 4.2 DRIVERS 28 4.2.1 GROWING DEMAND FOR CHEWABLE SUPPLEMENTS AMONG ADULTS 28 4.2.2 RISING POPULARITY OF FORTIFIED GUMMIES 28 4.2.3 INCREASING DEMAND FOR VITAMIN AND PROTEIN SUPPLEMENTS 28 4.3 RESTRAINTS 29 4.3.1 SIDE EFFECTS ASSOCIATED WITH OVER-CONSUMPTION 29 4.4 OPPORTUNITIES 30 4.4.1 EXPAND BUSINESSES IN DEVELOPING ECONOMIES 30 4.4.2 INCREASING DEMAND FOR NATURAL AND ORGANIC INGREDIENTS 30 4.5 CHALLENGES 30 4.5.1 HIGH SUGAR CONTENT 30 5 MARKET FACTOR ANALYSIS 5.1 VALUE CHAIN ANALYSIS 31 5.1.1 RAW MATERIAL PROCUREMENT 32 5.1.2 PROCESSING AND PRODUCTION 32 5.1.3 PACKAGING 32 5.2 SUPPLY CHAIN ANALYSIS 33 5.3 PORTER’S FIVE FORCES ANALYSIS 34 5.3.1 THREAT OF NEW ENTRANTS 34 5.3.2 BARGAINING POWER OF SUPPLIERS 35 5.3.3 THREAT OF SUBSTITUTES 35 5.3.4 BARGAINING POWER OF BUYERS 35 5.3.5 RIVALRY 35 6 GLOBAL GUMMY SUPPLEMENTS MARKET, BY PRODUCT TYPE 6.1 OVERVIEW 36 6.2 VITAMINS 38 6.2.1 VITAMINS: GLOBAL GUMMY SUPPLEMENTS MARKET, BY REGION, 2017–2025 38 6.2.2 SINGLE VITAMIN 39 6.2.3 MULTI-VITAMINS 40 6.3 MINERALS 41 6.3.1 MINERALS: GLOBAL GUMMY SUPPLEMENTS MARKET, BY REGION, 2017–2025 41 6.4 OMEGA FATTY ACIDS 42 6.4.1 OMEGA FATTY ACIDS: GLOBAL GUMMY SUPPLEMENTS MARKET, BY REGION, 2017–2025 42 6.5 PROTEINS 43 6.5.1 PROTEINS: GLOBAL GUMMY SUPPLEMENTS MARKET, BY REGION, 2017–2025 43 6.6 BLENDS 44 6.6.1 BLENDS: GLOBAL GUMMY SUPPLEMENTS MARKET, BY REGION, 2017–2025 44 6.7 OTHERS 45 6.7.1 OTHERS: GLOBAL GUMMY SUPPLEMENTS MARKET, BY REGION, 2017–2025 45 7 GLOBAL GUMMY SUPPLEMENTS MARKET, BY END USER 7.1 OVERVIEW 46 7.2 ADULTS 47 7.2.1 ADULTS: GLOBAL GUMMY SUPPLEMENTS MARKET, BY REGION, 2017–2025 47 7.3 KIDS 48 7.3.1 KIDS: GLOBAL GUMMY SUPPLEMENTS MARKET, BY REGION, 2017–2025 48 8 GLOBAL GUMMY SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL 8.1 OVERVIEW 49 8.2 STORE-BASED 50 8.2.1 STORE-BASED: GLOBAL GUMMY SUPPLEMENTS MARKET, BY REGION, 2017–2025 50 8.3 NON-STORE-BASED 51 8.3.1 NON-STORE-BASED GLOBAL GUMMY SUPPLEMENTS MARKET, BY REGION, 2017–2025 51 9 GLOBAL GUMMY SUPPLEMENTS MARKET, BY REGION 9.1 OVERVIEW 52 9.2 NORTH AMERICA 53 9.2.1 US 55 9.2.2 CANADA 57 9.2.3 MEXICO 58 9.3 EUROPE 60 9.3.1 UK 62 9.3.2 GERMANY 64 9.3.3 FRANCE 65 9.3.4 ITALY 67 9.3.5 SPAIN 68 9.3.6 REST OF EUROPE 70 9.4 ASIA-PACIFIC 71 9.4.1 CHINA 74 9.4.2 INDIA 75 9.4.3 JAPAN 77 9.4.4 AUSTRALIA & NEW ZEALAND 78 9.4.5 REST OF ASIA-PACIFIC 80 9.5 REST OF THE WORLD 81 9.5.1 SOUTH AMERICA 84 9.5.2 MIDDLE EAST 85 9.5.3 AFRICA 87 10 COMPETITIVE LANDSCAPE 10.1 COMPETITIVE OVERVIEW 89 10.2 COMPETITIVE BENCHMARKING 90 10.3 KEY DEVELOPMENTS AND GROWTH STRATEGIES 91 10.3.1 EXPANSIONS 91 10.3.2 PRODUCT LAUNCHES 92 11 COMPANY PROFILES 11.1 BAYER AG 93 11.1.1 COMPANY OVERVIEW 93 11.1.2 FINANCIAL OVERVIEW 93 11.1.3 PRODUCTS OFFERED 94 11.1.4 KEY DEVELOPMENTS 94 11.1.5 SWOT ANALYSIS 95 11.1.6 KEY STRATEGIES 95 11.2 CHURCH & DWIGHT CO., INC. 96 11.2.1 COMPANY OVERVIEW 96 11.2.2 FINANCIAL OVERVIEW 96 11.2.3 PRODUCTS OFFERED 97 11.2.4 KEY DEVELOPMENTS 97 11.2.5 SWOT ANALYSIS 98 11.2.6 KEY STRATEGIES 98 11.3 PHARMAVITE LLC 99 11.3.1 COMPANY OVERVIEW 99 11.3.2 FINANCIAL OVERVIEW 99 11.3.3 PRODUCTS OFFERED 99 11.3.4 KEY DEVELOPMENTS 100 11.3.5 KEY STRATEGIES 100 11.4 NATURE’S WAY PRODUCTS, LLC 101 11.4.1 COMPANY OVERVIEW 101 11.4.2 FINANCIAL OVERVIEW 101 11.4.3 PRODUCTS OFFERED 101 11.4.4 KEY DEVELOPMENTS 102 11.4.5 SWOT ANALYSIS 102 11.4.6 KEY STRATEGIES 102   11.5 HERO NUTRITIONALS, LLC 103 11.5.1 COMPANY OVERVIEW 103 11.5.2 FINANCIAL OVERVIEW 103 11.5.3 PRODUCTS OFFERED 103 11.5.4 KEY DEVELOPMENTS 103 11.5.5 SWOT ANALYSIS 104 11.5.6 KEY STRATEGIES 104 11.6 ZANON VITAMEC USA INC. 105 11.6.1 COMPANY OVERVIEW 105 11.6.2 FINANCIAL OVERVIEW 105 11.6.3 PRODUCTS OFFERED 105 11.6.4 KEY DEVELOPMENTS 105 11.6.5 SWOT ANALYSIS 106 11.6.6 KEY STRATEGIES 106 11.7 SOFTIGEL 107 11.7.1 COMPANY OVERVIEW 107 11.7.2 FINANCIAL OVERVIEW 107 11.7.3 PRODUCTS OFFERED 107 11.7.4 KEY DEVELOPMENTS 107 11.7.5 KEY STRATEGIES 107 11.8 RAINBOW LIGHT NUTRITIONAL SYSTEMS, INC. 108 11.8.1 COMPANY OVERVIEW 108 11.8.2 FINANCIAL OVERVIEW 108 11.8.3 PRODUCTS OFFERED 108 11.8.4 KEY DEVELOPMENTS 108 11.8.5 SWOT ANALYSIS 109 11.8.6 KEY STRATEGIES 109 11.9 BETTERA WELLNESS CORP. 110 11.9.1 COMPANY OVERVIEW 110 11.9.2 FINANCIAL OVERVIEW 110 11.9.3 PRODUCTS OFFERED 110 11.9.4 KEY DEVELOPMENTS 110 11.9.5 KEY STRATEGIES 111   11.10 THE NATURE’S BOUNTY CO. 112 11.10.1 COMPANY OVERVIEW 112 11.10.2 FINANCIAL OVERVIEW 112 11.10.3 PRODUCTS OFFERED 112 11.10.4 KEY DEVELOPMENTS 113 11.10.5 SWOT ANALYSIS 113 11.10.6 KEY STRATEGIES 113 "

LIST OF TABLES TABLE 1 LIST OF ASSUMPTIONS 26 TABLE 2 GLOBAL GUMMY SUPPLEMENTS MARKET, BY PRODUCT TYPE, 2017–2025 (USD MILLION) 37 TABLE 3 VITAMINS: GLOBAL GUMMY SUPPLEMENTS MARKET, BY REGION, 2017–2025 (USD MILLION) 38 TABLE 4 SINGLE VITAMIN: GLOBAL GUMMY SUPPLEMENTS MARKET, BY REGION, 2017–2025 (USD MILLION) 39 TABLE 5 MULTI VITAMINS: GLOBAL GUMMY SUPPLEMENTS MARKET, BY REGION, 2017–2025 (USD MILLION) 40 TABLE 6 MINERALS: GLOBAL GUMMY SUPPLEMENTS MARKET, BY REGION, 2017–2025 (USD MILLION) 41 TABLE 7 OMEGA FATTY ACIDS: GLOBAL GUMMY SUPPLEMENTS MARKET, BY REGION, 2017–2025 (USD MILLION) 42 TABLE 8 PROTEINS: GLOBAL GUMMY SUPPLEMENTS MARKET, BY REGION, 2017–2025 (USD MILLION) 43 TABLE 9 BLENDS: GLOBAL GUMMY SUPPLEMENTS MARKET, BY REGION, 2017–2025 (USD MILLION) 44 TABLE 10 OTHERS: GLOBAL GUMMY SUPPLEMENTS MARKET, BY REGION, 2017–2025 (USD MILLION) 45 TABLE 11 GLOBAL GUMMY SUPPLEMENTS MARKET, BY END USER, 2017–2025 (USD MILLION) 47 TABLE 12 ADULTS: GLOBAL GUMMY SUPPLEMENTS MARKET, BY REGION, 2017–2025 (USD MILLION) 47 TABLE 13 KIDS: GLOBAL GUMMY SUPPLEMENTS MARKET, BY REGION, 2017–2025 (USD MILLION) 48 TABLE 14 GLOBAL GUMMY SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 50 TABLE 15 STORE-BASED: GLOBAL GUMMY SUPPLEMENTS MARKET, BY REGION, 2017–2025 (USD MILLION) 50 TABLE 16 NON-STORE-BASED: GLOBAL GUMMY SUPPLEMENTS MARKET, BY REGION, 2017–2025 (USD MILLION) 51 TABLE 17 GLOBAL GUMMY SUPPLEMENTS MARKET, BY REGION, 2017–2025 (USD MILLION) 52 TABLE 18 NORTH AMERICA: GUMMY SUPPLEMENTS MARKET, BY COUNTRY, 2017–2025 (USD MILLION) 53 TABLE 19 NORTH AMERICA: GUMMY SUPPLEMENTS MARKET, BY PRODUCT TYPE, 2017–2025 (USD MILLION) 54 TABLE 20 NORTH AMERICA: GUMMY SUPPLEMENTS MARKET, BY END USER, 2017–2025 (USD MILLION) 54 TABLE 21 NORTH AMERICA: GUMMY SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 55 TABLE 22 US: GUMMY SUPPLEMENTS MARKET, BY PRODUCT TYPE, 2017–2025 (USD MILLION) 55 TABLE 23 US: GUMMY SUPPLEMENTS MARKET, BY END USER, 2017–2025 (USD MILLION) 56 TABLE 24 US: GUMMY SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 56 TABLE 25 CANADA: GUMMY SUPPLEMENTS MARKET, BY PRODUCT TYPE, 2017–2025 (USD MILLION) 57 TABLE 26 CANADA: GUMMY SUPPLEMENTS MARKET, BY END USER, 2017–2025 (USD MILLION) 57 TABLE 27 CANADA: GUMMY SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 58 TABLE 28 MEXICO: GUMMY SUPPLEMENTS MARKET, BY PRODUCT TYPE, 2017–2025 (USD MILLION) 58 TABLE 29 MEXICO: GUMMY SUPPLEMENTS MARKET, BY END USER, 2017–2025 (USD MILLION) 59 TABLE 30 MEXICO: GUMMY SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 59 TABLE 31 EUROPE: GUMMY SUPPLEMENTS MARKET, BY COUNTRY, 2017–2025 (USD MILLION) 60 TABLE 32 EUROPE: GUMMY SUPPLEMENTS MARKET, BY PRODUCT TYPE, 2017–2025 (USD MILLION) 61 TABLE 33 EUROPE: GUMMY SUPPLEMENTS MARKET, BY END USER, 2017–2025 (USD MILLION) 61 TABLE 34 EUROPE: GUMMY SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 62 TABLE 35 UK: GUMMY SUPPLEMENTS MARKET, BY PRODUCT TYPE, 2017–2025 (USD MILLION) 62 TABLE 36 UK: GUMMY SUPPLEMENTS MARKET, BY END USER, 2017–2025 (USD MILLION) 63 TABLE 37 UK: GUMMY SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 63 TABLE 38 GERMANY: GUMMY SUPPLEMENTS MARKET, BY PRODUCT TYPE, 2017–2025 (USD MILLION) 64 TABLE 39 GERMANY: GUMMY SUPPLEMENTS MARKET, BY END USER, 2017–2025 (USD MILLION) 64 TABLE 40 GERMANY: GUMMY SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 65 TABLE 41 FRANCE: GUMMY SUPPLEMENTS MARKET, BY PRODUCT TYPE, 2017–2025 (USD MILLION) 65 TABLE 42 FRANCE: GUMMY SUPPLEMENTS MARKET, BY END USER, 2017–2025 (USD MILLION) 66 TABLE 43 FRANCE: GUMMY SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 66 TABLE 44 ITALY: GUMMY SUPPLEMENTS MARKET, BY PRODUCT TYPE, 2017–2025 (USD MILLION) 67 TABLE 45 ITALY: GUMMY SUPPLEMENTS MARKET, BY END USER, 2017–2025 (USD MILLION) 67 TABLE 46 ITALY: GUMMY SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 68 TABLE 47 SPAIN: GUMMY SUPPLEMENTS MARKET, BY PRODUCT TYPE, 2017–2025 (USD MILLION) 68 TABLE 48 SPAIN: GUMMY SUPPLEMENTS MARKET, BY END USER, 2017–2025 (USD MILLION) 69 TABLE 49 SPAIN: GUMMY SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 69 TABLE 50 REST OF EUROPE: GUMMY SUPPLEMENTS MARKET, BY PRODUCT TYPE, 2017–2025 (USD MILLION) 70 TABLE 51 REST OF EUROPE: GUMMY SUPPLEMENTS MARKET, BY END USER, 2017–2025 (USD MILLION) 70 TABLE 52 REST OF EUROPE: GUMMY SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 71 TABLE 53 ASIA-PACIFIC: GUMMY SUPPLEMENTS MARKET, BY COUNTRY, 2017–2025 (USD MILLION) 72 TABLE 54 ASIA-PACIFIC: GUMMY SUPPLEMENTS MARKET, BY PRODUCT TYPE, 2017–2025 (USD MILLION) 72 TABLE 55 ASIA-PACIFIC: GUMMY SUPPLEMENTS MARKET, BY END USER, 2017–2025 (USD MILLION) 73 TABLE 56 ASIA-PACIFIC: GUMMY SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 73 TABLE 57 CHINA: GUMMY SUPPLEMENTS MARKET, BY PRODUCT TYPE, 2017–2025 (USD MILLION) 74 TABLE 58 CHINA: GUMMY SUPPLEMENTS MARKET, BY END USER, 2017–2025 (USD MILLION) 74 TABLE 59 CHINA: GUMMY SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 75 TABLE 60 INDIA: GUMMY SUPPLEMENTS MARKET, BY PRODUCT TYPE, 2017–2025 (USD MILLION) 75 TABLE 61 INDIA: GUMMY SUPPLEMENTS MARKET, BY END USER, 2017–2025 (USD MILLION) 76 TABLE 62 INDIA: GUMMY SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 76 TABLE 63 JAPAN: GUMMY SUPPLEMENTS MARKET, BY PRODUCT TYPE, 2017–2025 (USD MILLION) 77 TABLE 64 JAPAN: GUMMY SUPPLEMENTS MARKET, BY END USER, 2017–2025 (USD MILLION) 77 TABLE 65 JAPAN: GUMMY SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 78 TABLE 66 AUSTRALIA & NEW ZEALAND: GUMMY SUPPLEMENTS MARKET, BY PRODUCT TYPE, 2017–2025 (USD MILLION) 78 TABLE 67 AUSTRALIA & NEW ZEALAND: GUMMY SUPPLEMENTS MARKET, BY END USER, 2017–2025 (USD MILLION) 79 TABLE 68 AUSTRALIA & NEW ZEALAND: GUMMY SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 79 TABLE 69 REST OF ASIA-PACIFIC: GUMMY SUPPLEMENTS MARKET, BY PRODUCT TYPE, 2017–2025 (USD MILLION) 80 TABLE 70 REST OF ASIA-PACIFIC: GUMMY SUPPLEMENTS MARKET, BY END USER, 2017–2025 (USD MILLION) 80 TABLE 71 REST OF ASIA-PACIFIC: GUMMY SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 81 TABLE 72 REST OF THE WORLD: GUMMY SUPPLEMENTS MARKET, BY REGION, 2017–2025 (USD MILLION) 82 TABLE 73 REST OF THE WORLD: GUMMY SUPPLEMENTS MARKET, BY PRODUCT TYPE, 2017–2025 (USD MILLION) 82 TABLE 74 REST OF THE WORLD: GUMMY SUPPLEMENTS MARKET, BY END USER, 2017–2025 (USD MILLION) 83 TABLE 75 REST OF THE WORLD: GUMMY SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 83 TABLE 76 SOUTH AMERICA: GUMMY SUPPLEMENTS MARKET, BY PRODUCT TYPE, 2017–2025 (USD MILLION) 84 TABLE 77 SOUTH AMERICA: GUMMY SUPPLEMENTS MARKET, BY END USER, 2017–2025 (USD MILLION) 84 TABLE 78 SOUTH AMERICA: GUMMY SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 85 TABLE 79 MIDDLE EAST: GUMMY SUPPLEMENTS MARKET, BY PRODUCT TYPE, 2017–2025 (USD MILLION) 85 TABLE 80 MIDDLE EAST: GUMMY SUPPLEMENTS MARKET, BY END USER, 2017–2025 (USD MILLION) 86 TABLE 81 MIDDLE EAST: GUMMY SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 86 TABLE 82 AFRICA: GUMMY SUPPLEMENTS MARKET, BY PRODUCT TYPE, 2017–2025 (USD MILLION) 87 TABLE 83 AFRICA: GUMMY SUPPLEMENTS MARKET, BY END USER, 2017–2025 (USD MILLION) 87 TABLE 84 AFRICA: GUMMY SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 88 TABLE 85 EXPANSIONS 91 TABLE 86 PRODUCT LAUNCHES 92 TABLE 87 BAYER AG: PRODUCTS OFFERED 94 TABLE 88 BAYER AG: KEY DEVELOPMENTS 94 TABLE 89 CHURCH & DWIGHT CO., INC.: PRODUCTS OFFERED 97 TABLE 90 CHURCH & DWIGHT CO., INC.: KEY DEVELOPMENTS 97 TABLE 91 PHARMAVITE LLC: PRODUCTS OFFERED 99 TABLE 92 PHARMAVITE LLC: KEY DEVELOPMENTS 100 TABLE 93 NATURE’S WAY PRODUCTS, LLC: PRODUCTS OFFERED 101 TABLE 94 NATURE’S WAY PRODUCTS, LLC: KEY DEVELOPMENTS 102 TABLE 95 HERO NUTRITIONALS, LLC: PRODUCTS OFFERED 103 TABLE 96 ZANON VITAMEC USA INC.: PRODUCTS OFFERED 105 TABLE 97 SOFTIGEL: PRODUCTS OFFERED 107 TABLE 98 SOFTIGEL: KEY DEVELOPMENTS 107 TABLE 99 RAINBOW LIGHT NUTRITIONAL SYSTEMS, INC.: PRODUCTS OFFERED 108 TABLE 100 BETTERA WELLNESS CORP.: PRODUCTS OFFERED 110 TABLE 101 THE NATURE’S BOUNTY CO.: PRODUCTS OFFERED 112 TABLE 102 THE NATURE'S BOUNTY CO.: KEY DEVELOPMENTS 113 LIST OF FIGURES FIGURE 1 MARKET SYNOPSIS 15 FIGURE 2 GLOBAL GUMMY SUPPLEMENTS MARKET: MARKET ATTRACTIVENESS ANALYSIS 16 FIGURE 3 GLOBAL GUMMY SUPPLEMENTS MARKET ANALYSIS, BY PRODUCT TYPE 16 FIGURE 4 GLOBAL GUMMY SUPPLEMENTS MARKET ANALYSIS, BY END USER 17 FIGURE 5 GLOBAL GUMMY SUPPLEMENTS MARKET ANALYSIS, BY DISTRIBUTION CHANNEL 18 FIGURE 6 GLOBAL GUMMY SUPPLEMENTS MARKET ANALYSIS, BY REGION, 2018 19 FIGURE 7 GLOBAL GUMMY SUPPLEMENTS MARKET: MARKET STRUCTURE 20 FIGURE 8 KEY BUYING CRITERIA OF GUMMY SUPPLEMENTS 21 FIGURE 9 RESEARCH PROCESS OF MRFR 22 FIGURE 10 TOP-DOWN & BOTTOM-UP APPROACH 25 FIGURE 11 MARKET DYNAMICS OVERVIEW 27 FIGURE 12 GLOBAL PROTEIN SUPPLEMENTS MARKET SIZE (2017–2023) 29 FIGURE 13 VALUE CHAIN ANALYSIS: GLOBAL GUMMY SUPPLEMENTS MARKET 31 FIGURE 14 SUPPLY CHAIN ANALYSIS: GLOBAL GUMMY SUPPLEMENTS MARKET 33 FIGURE 15 PORTER'S FIVE FORCES ANALYSIS: GLOBAL GUMMY SUPPLEMENTS MARKET 34 FIGURE 16 GLOBAL GUMMY SUPPLEMENTS MARKET, BY PRODUCT TYPE, 2018 (% SHARE) 36 FIGURE 17 GLOBAL GUMMY SUPPLEMENTS MARKET, BY PRODUCT TYPE, 2017–2025 (USD MILLION) 37 FIGURE 18 GLOBAL GUMMY SUPPLEMENTS MARKET, BY END USER, 2018 (% SHARE) 46 FIGURE 19 GLOBAL GUMMY SUPPLEMENTS MARKET, BY END USER, 2017–2025 (USD MILLION) 46 FIGURE 20 GLOBAL GUMMY SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL, 2018 (% SHARE) 49 FIGURE 21 GLOBAL GUMMY SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 49 FIGURE 22 GLOBAL GUMMY SUPPLEMENTS MARKET, BY REGION, 2017–2025 (USD MILLION) 52 FIGURE 23 NORTH AMERICA: GUMMY SUPPLEMENTS MARKET SHARE, BY COUNTRY, 2018 (% SHARE) 53 FIGURE 24 EUROPE: GUMMY SUPPLEMENTS MARKET SHARE, BY COUNTRY, 2018 (% SHARE) 60 FIGURE 25 ASIA-PACIFIC: GUMMY SUPPLEMENTS MARKET SHARE, BY COUNTRY, 2018 (% SHARE) 71 FIGURE 26 REST OF THE WORLD: GUMMY SUPPLEMENTS MARKET SHARE, BY REGION, 2018 (% SHARE) 81 FIGURE 27 BENCHMARKING OF MAJOR COMPETITORS 90 FIGURE 28 BAYER AG: FINANCIAL OVERVIEW SNAPSHOT 93 FIGURE 29 BAYER AG: SWOT ANALYSIS 95 FIGURE 30 CHURCH & DWIGHT CO., INC.: FINANCIAL OVERVIEW SNAPSHOT 96 FIGURE 31 CHURCH & DWIGHT CO., INC.: SWOT ANALYSIS 98 FIGURE 32 NATURE’S WAY PRODUCTS, LLC: SWOT ANALYSIS 102 FIGURE 33 HERO NUTRITIONALS, LLC: SWOT ANALYSIS 104 FIGURE 34 ZANON VITAMEC USA INC.: SWOT ANALYSIS 106 FIGURE 35 RAINBOW LIGHT NUTRITIONAL SYSTEMS, INC.: SWOT ANALYSIS 109 FIGURE 36 THE NATURE'S BOUNTY CO.: SWOT ANALYSIS 113

Bayer AG (Germany), Church & Dwight Co., Inc. (US), Pharmavite LLC (US), Nature's Way Products, LLC (US), Hero Nutritionals, LLC (US), Zanon Vitamec USA Inc. (US), Softigel (US), Bettera Wellness Corp. (US), The Nature's Bounty Co. (US), and Rainbow Light Nutritional Systems, Inc. (US)