TABLE OF CONTENT 1 EXECUTIVE SUMMARY 1.1 MARKET ATTRACTIVENESS ANALYSIS 15 1.1.1 GLOBAL HOME BEDDING MARKET, BY PRODUCT TYPE 16 1.1.2 GLOBAL HOME BEDDING MARKET, BY DISTRIBUTION CHANNEL 17 2 MARKET INTRODUCTION 2.1 DEFINITION 18 2.2 SCOPE OF THE STUDY 18 2.3 RESEARCH OBJECTIVE 18 2.4 MARKET STRUCTURE 19 2.5 KEY BUYING CRITERIA 19 3 RESEARCH METHODOLOGY 3.1 RESEARCH PROCESS 20 3.2 PRIMARY RESEARCH 21 3.3 SECONDARY RESEARCH 22 3.4 MARKET SIZE ESTIMATION 22 3.5 FORECAST MODEL 24 3.6 LIST OF ASSUMPTIONS 25 4 MARKET DYNAMICS 4.1 INTRODUCTION 26 4.2 DRIVERS 27 4.2.1 GROWTH OF THE REAL ESTATE INDUSTRY 27 4.2.2 CONSUMER PREFERENCE FOR BRANDED HOME BEDDING 27 4.2.3 DRIVERS IMPACT ANALYSIS 28 4.3 RESTRAINT 28 4.3.1 PRESENCE OF STRONG UNORGANIZED SECTOR 28 4.3.2 RESTRAINT IMPACT ANALYSIS 29 4.4 OPPORTUNITIES 29 4.4.1 GROWING DEMAND FOR ECO-FRIENDLY HOME BEDDING 29 4.4.2 RISING DEMAND FOR SMART MATTRESSES IN DEVELOPING ECONOMIES 29 5 MARKET FACTOR ANALYSIS 5.1 VALUE CHAIN ANALYSIS 30 5.1.1 MATTRESS 31 5.1.2 PILLOW 32 5.2 SUPPLY CHAIN ANALYSIS 33 5.2.1 DESIGN AND DEVELOPMENT 33 5.2.2 RAW MATERIAL/COMPONENT SUPPLY 33 5.2.3 ASSEMBLY 33 5.2.4 DISTRIBUTION 34 5.2.5 AFTER-SALES SERVICES 34 5.3 PORTER’S FIVE FORCES MODEL 34 5.3.1 THREAT OF NEW ENTRANTS 35 5.3.2 BARGAINING POWER OF SUPPLIERS 35 5.3.3 BARGAINING POWER OF BUYERS 35 5.3.4 THREAT OF SUBSTITUTES 35 5.3.5 INTENSITY OF RIVALRY 35 6 GLOBAL HOME BEDDING MARKET, BY PRODUCT TYPE 6.1 OVERVIEW 36 6.1.1 GLOBAL HOME BEDDING MARKET ESTIMATES & FORECAST, BY PRODUCT TYPE, 2017–2025 37 6.2 MATTRESSES 37 6.2.1 MATTRESSES: MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 37 6.3 PILLOWS 38 6.3.1 PILLOWS: MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 38 6.4 BED LINEN 39 6.4.1 BED LINEN: MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 39 6.5 BLANKETS 39 6.5.1 BLANKETS: MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 39 6.6 OTHERS 40 6.6.1 OTHERS: MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 40 7 GLOBAL HOME BEDDING MARKET, BY DISTRIBUTION CHANNEL 7.1 OVERVIEW 41 7.1.1 GLOBAL HOME BEDDING MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2017–2025 42 7.2 STORE-BASED 42 7.2.1 STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 42 7.3 NON-STORE-BASED 43 7.3.1 NON-STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 43 8 GLOBAL HOME BEDDING MARKET, BY REGION 8.1 OVERVIEW 44 8.2 NORTH AMERICA 46 8.2.1 US 48 8.2.2 CANADA 49 8.2.3 MEXICO 50 8.3 EUROPE 51 8.3.1 UK 53 8.3.2 GERMANY 54 8.3.3 FRANCE 55 8.3.4 ITALY 56 8.3.5 SPAIN 57 8.3.6 RUSSIA 58 8.3.7 REST OF EUROPE 59 8.4 ASIA-PACIFIC 60 8.4.1 CHINA 62 8.4.2 INDIA 63 8.4.3 JAPAN 64 8.4.4 AUSTRALIA & NEW ZEALAND 65 8.4.5 REST OF ASIA-PACIFIC 66 8.5 SOUTH AMERICA 67 8.5.1 BRAZIL 69 8.5.2 ARGENTINA 70 8.5.3 REST OF SOUTH AMERICA 71 8.6 MIDDLE EAST & AFRICA 72 8.6.1 GCC COUNTRIES 74 8.6.2 TURKEY 75 8.6.3 EGYPT 76 8.6.4 REST OF THE MIDDLE EAST & AFRICA 77 9 COMPETITIVE LANDSCAPE 9.1 INTRODUCTION 78 9.1.1 MARKET STRATEGY ANALYSIS 78 9.2 COMPETITIVE BENCHMARKING 79 9.3 KEY DEVELOPMENTS & GROWTH STRATEGIES 80 9.3.1 PRODUCT LAUNCHES 80 9.3.2 MERGERS & ACQUISITIONS 80 9.3.3 EXPANSION 81 9.3.4 PARTNERSHIP 82 9.3.5 STRATEGIC INVESTMENT 82 10 COMPANY PROFILES 10.1 KINGSDOWN, INC. 83 10.1.1 COMPANY OVERVIEW 83 10.1.2 FINANCIAL OVERVIEW 83 10.1.3 PRODUCTS OFFERED 83 10.1.4 KEY DEVELOPMENTS 84 10.1.5 SWOT ANALYSIS 85 10.1.6 KEY STRATEGIES 85 10.2 SERTA SIMMONS BEDDING, LLC 86 10.2.1 COMPANY OVERVIEW 86 10.2.2 FINANCIAL OVERVIEW 86 10.2.3 PRODUCTS OFFERED 86 10.2.4 KEY DEVELOPMENTS 88 10.2.5 SWOT ANALYSIS 89 10.2.6 KEY STRATEGIES 90 10.3 SLEEP NUMBER CORPORATION 91 10.3.1 COMPANY OVERVIEW 91 10.3.2 FINANCIAL OVERVIEW 91 10.3.3 PRODUCTS OFFERED 92 10.3.4 KEY DEVELOPMENTS 92 10.3.5 SWOT ANALYSIS 93 10.3.6 KEY STRATEGIES 93 10.4 CRANE AND CANOPY 94 10.4.1 COMPANY OVERVIEW 94 10.4.2 FINANCIAL OVERVIEW 94 10.4.3 PRODUCTS OFFERED 94 10.4.4 KEY DEVELOPMENTS 97 10.4.5 SWOT ANALYSIS 98 10.4.6 KEY STRATEGIES 98 10.5 BOLL & BRANCH LLC 99 10.5.1 COMPANY OVERVIEW 99 10.5.2 FINANCIAL OVERVIEW 99 10.5.3 PRODUCTS OFFERED 99 10.5.4 KEY DEVELOPMENTS 101 10.5.5 SWOT ANALYSIS 101 10.5.6 KEY STRATEGIES 101 10.6 PORTICO, INC. 102 10.6.1 COMPANY OVERVIEW 102 10.6.2 FINANCIAL OVERVIEW 102 10.6.3 PRODUCTS OFFERED 102 10.6.4 KEY DEVELOPMENTS 102 10.6.5 KEY STRATEGIES 103 10.7 ACTON & ACTON 104 10.7.1 COMPANY OVERVIEW 104 10.7.2 FINANCIAL OVERVIEW 104 10.7.3 PRODUCTS OFFERED 104 10.7.4 KEY DEVELOPMENTS 105 10.7.5 KEY STRATEGIES 105 10.8 HOLLANDER SLEEP PRODUCTS 106 10.8.1 COMPANY OVERVIEW 106 10.8.2 FINANCIAL OVERVIEW 106 10.8.3 PRODUCTS OFFERED 106 10.8.4 KEY DEVELOPMENTS 106 10.8.5 KEY STRATEGIES 107 10.9 WESTPOINT HOME LLC 108 10.9.1 COMPANY OVERVIEW 108 10.9.2 FINANCIAL OVERVIEW 108 10.9.3 PRODUCTS OFFERED 108 10.9.4 KEY DEVELOPMENTS 110 10.9.5 KEY STRATEGIES 110 10.10 CASPER SLEEP 111 10.10.1 COMPANY OVERVIEW 111 10.10.2 FINANCIAL OVERVIEW 111 10.10.3 PRODUCTS OFFERED 111 10.10.4 KEY DEVELOPMENTS 111 10.10.5 KEY STRATEGIES 111 11 REFERENCES

LIST OF TABLES TABLE 1 PRIMARY INTERVIEWS 21 TABLE 2 LIST OF ASSUMPTIONS 25 TABLE 3 GLOBAL HOME BEDDING MARKET ESTIMATES & FORECAST, BY PRODUCT TYPE, 2017–2025 (USD MILLION) 37 TABLE 4 MATTRESSES: MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 (USD MILLION) 37 TABLE 5 PILLOWS: MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 (USD MILLION) 38 TABLE 6 BED LINEN: MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 (USD MILLION) 39 TABLE 7 BLANKETS: MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 (USD MILLION) 39 TABLE 8 OTHERS: MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 (USD MILLION) 40 TABLE 9 GLOBAL HOME BEDDING MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 42 TABLE 10 STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 (USD MILLION) 42 TABLE 11 NON-STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 (USD MILLION) 43 TABLE 12 GLOBAL HOME BEDDING MARKET ESTIMATES & FORECAST, BY REGION, 2017–2025 (USD MILLION) 45 TABLE 13 NORTH AMERICA: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2017–2025 (USD MILLION) 46 TABLE 14 NORTH AMERICA: HOME BEDDING MARKET, BY PRODUCT TYPE, 2017–2025 (USD MILLION) 47 TABLE 15 NORTH AMERICA: HOME BEDDING MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 47 TABLE 16 US: HOME BEDDING MARKET, BY PRODUCT TYPE, 2017–2025 (USD MILLION) 48 TABLE 17 US: HOME BEDDING MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 48 TABLE 18 CANADA: HOME BEDDING MARKET, BY PRODUCT TYPE, 2017–2025 (USD MILLION) 49 TABLE 19 CANADA: HOME BEDDING MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 49 TABLE 20 MEXICO: HOME BEDDING MARKET, BY PRODUCT TYPE, 2017–2025 (USD MILLION) 50 TABLE 21 MEXICO: HOME BEDDING MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 50 TABLE 22 EUROPE: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2017–2025 (USD MILLION) 51 TABLE 23 EUROPE: HOME BEDDING MARKET, BY PRODUCT TYPE, 2017–2025 (USD MILLION) 52 TABLE 24 EUROPE: HOME BEDDING MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 52 TABLE 25 UK: HOME BEDDING MARKET, BY PRODUCT TYPE, 2017–2025 (USD MILLION) 53 TABLE 26 UK: HOME BEDDING MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 53 TABLE 27 GERMANY: HOME BEDDING MARKET, BY PRODUCT TYPE, 2017–2025 (USD MILLION) 54 TABLE 28 GERMANY: HOME BEDDING MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 54 TABLE 29 FRANCE: HOME BEDDING MARKET, BY PRODUCT TYPE, 2017–2025 (USD MILLION) 55 TABLE 30 FRANCE: HOME BEDDING MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 55 TABLE 31 ITALY: HOME BEDDING MARKET, BY PRODUCT TYPE, 2017–2025 (USD MILLION) 56 TABLE 32 ITALY: HOME BEDDING MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 56 TABLE 33 SPAIN: HOME BEDDING MARKET, BY PRODUCT TYPE, 2017–2025 (USD MILLION) 57 TABLE 34 SPAIN: HOME BEDDING MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 57 TABLE 35 RUSSIA: HOME BEDDING MARKET, BY PRODUCT TYPE, 2017–2025 (USD MILLION) 58 TABLE 36 RUSSIA: HOME BEDDING MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 58 TABLE 37 REST OF EUROPE: HOME BEDDING MARKET, BY PRODUCT TYPE, 2017–2025 (USD MILLION) 59 TABLE 38 REST OF EUROPE: HOME BEDDING MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 59 TABLE 39 ASIA-PACIFIC: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2017–2025 (USD MILLION) 60 TABLE 40 ASIA-PACIFIC: HOME BEDDING MARKET, BY PRODUCT TYPE, 2017–2025 (USD MILLION) 61 TABLE 41 ASIA-PACIFIC: HOME BEDDING MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 61 TABLE 42 CHINA: HOME BEDDING MARKET, BY PRODUCT TYPE, 2017–2025 (USD MILLION) 62 TABLE 43 CHINA: HOME BEDDING MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 62 TABLE 44 INDIA: HOME BEDDING MARKET, BY PRODUCT TYPE, 2017–2025 (USD MILLION) 63 TABLE 45 INDIA: HOME BEDDING MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 63 TABLE 46 JAPAN: HOME BEDDING MARKET, BY PRODUCT TYPE, 2017–2025 (USD MILLION) 64 TABLE 47 JAPAN: HOME BEDDING MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 64 TABLE 48 AUSTRALIA & NEW ZEALAND: HOME BEDDING MARKET, BY PRODUCT TYPE, 2017–2025 (USD MILLION) 65 TABLE 49 AUSTRALIA & NEW ZEALAND: HOME BEDDING MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 65 TABLE 50 REST OF ASIA-PACIFIC: HOME BEDDING MARKET, BY PRODUCT TYPE, 2017–2025 (USD MILLION) 66 TABLE 51 REST OF ASIA-PACIFIC: HOME BEDDING MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 66 TABLE 52 SOUTH AMERICA: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2017–2025 (USD MILLION) 67 TABLE 53 SOUTH AMERICA: HOME BEDDING MARKET, BY PRODUCT TYPE, 2017–2025 (USD MILLION) 68 TABLE 54 SOUTH AMERICA: HOME BEDDING MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 68 TABLE 55 BRAZIL: HOME BEDDING MARKET, BY PRODUCT TYPE, 2017–2025 (USD MILLION) 69 TABLE 56 BRAZIL: HOME BEDDING MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 69 TABLE 57 ARGENTINA: HOME BEDDING MARKET, BY PRODUCT TYPE, 2017–2025 (USD MILLION) 70 TABLE 58 ARGENTINA: HOME BEDDING MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 70 TABLE 59 REST OF SOUTH AMERICA: HOME BEDDING MARKET, BY PRODUCT TYPE, 2017–2025 (USD MILLION) 71 TABLE 60 REST OF SOUTH AMERICA: HOME BEDDING MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 71 TABLE 61 MIDDLE EAST & AFRICA: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2017–2025 (USD MILLION) 72 TABLE 62 MIDDLE EAST & AFRICA: HOME BEDDING MARKET, BY PRODUCT TYPE, 2017–2025 (USD MILLION) 73 TABLE 63 MIDDLE EAST & AFRICA: HOME BEDDING MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 73 TABLE 64 GCC COUNTRIES: HOME BEDDING MARKET, BY PRODUCT TYPE, 2017–2025 (USD MILLION) 74 TABLE 65 GCC COUNTRIES: HOME BEDDING MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 74 TABLE 66 TURKEY: HOME BEDDING MARKET, BY PRODUCT TYPE, 2017–2025 (USD MILLION) 75 TABLE 67 TURKEY: HOME BEDDING MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 75 TABLE 68 EGYPT: HOME BEDDING MARKET, BY PRODUCT TYPE, 2017–2025 (USD MILLION) 76 TABLE 69 EGYPT: HOME BEDDING MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 76 TABLE 70 REST OF THE MIDDLE EAST & AFRICA: HOME BEDDING MARKET, BY PRODUCT TYPE, 2017–2025 (USD MILLION) 77 TABLE 71 REST OF THE MIDDLE EAST & AFRICA: HOME BEDDING MARKET, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 77 TABLE 72 PRODUCT LAUNCHES 80 TABLE 73 MERGERS & ACQUISITIONS 80 TABLE 74 EXPANSION 81 TABLE 75 PARTNERSHIP 82 TABLE 76 STRATEGIC INVESTMENT 82 TABLE 77 KINGSDOWN, INC.: PRODUCTS OFFERED 83 TABLE 78 KINGSDOWN, INC.: KEY DEVELOPMENTS 84 TABLE 79 SERTA SIMMONS BEDDING, LLC: PRODUCTS OFFERED 86 TABLE 80 SERTA SIMMONS BEDDING, LLC: KEY DEVELOPMENTS 88 TABLE 81 SLEEP NUMBER CORPORATION: PRODUCTS OFFERED 92 TABLE 82 CRANE AND CANOPY: PRODUCTS OFFERED 94 TABLE 83 BOLL & BRANCH LLC: PRODUCTS OFFERED 99 TABLE 84 BOLL & BRANCH LLC: KEY DEVELOPMENTS 101 TABLE 85 PORTICO, INC.: PRODUCTS OFFERED 102 TABLE 86 ACTON & ACTON: PRODUCTS OFFERED 104 TABLE 87 HOLLANDER SLEEP PRODUCTS: PRODUCTS OFFERED 106 TABLE 88 HOLLANDER SLEEP PRODUCTS: KEY DEVELOPMENTS 106 TABLE 89 WESTPOINT HOME LLC: PRODUCTS OFFERED 108 TABLE 90 WESTPOINT HOME LLC: KEY DEVELOPMENTS 110 TABLE 91 CASPER SLEEP: PRODUCTS OFFERED 111 LIST OF FIGURES FIGURE 1 MARKET SYNOPSIS 14 FIGURE 2 MARKET ATTRACTIVENESS ANALYSIS: GLOBAL HOME BEDDING MARKET, 2018 15 FIGURE 3 GLOBAL HOME BEDDING MARKET ANALYSIS, BY PRODUCT TYPE 16 FIGURE 4 GLOBAL HOME BEDDING MARKET ANALYSIS, BY DISTRIBUTION CHANNEL 17 FIGURE 5 GLOBAL HOME BEDDING MARKET: STRUCTURE 19 FIGURE 6 KEY BUYING CRITERIA FOR HOME BEDDING 19 FIGURE 7 RESEARCH PROCESS 20 FIGURE 8 TOP-DOWN & BOTTOM-UP APPROACHES 23 FIGURE 9 MARKET DYNAMICS OVERVIEW 26 FIGURE 10 WORLD URBAN POPULATION (2017–2025) 27 FIGURE 11 DRIVERS IMPACT ANALYSIS: GLOBAL HOME BEDDING MARKET 28 FIGURE 12 RESTRAINT IMPACT ANALYSIS: GLOBAL HOME BEDDING MARKET 29 FIGURE 13 GLOBAL HOME BEDDING MARKET: VALUE CHAIN 30 FIGURE 14 GLOBAL HOME BEDDING MARKET: SUPPLY CHAIN 33 FIGURE 15 PORTER'S FIVE FORCES ANALYSIS OF THE GLOBAL HOME BEDDING MARKET 34 FIGURE 16 GLOBAL HOME BEDDING MARKET, BY PRODUCT TYPE, 2018 (% SHARE) 36 FIGURE 17 GLOBAL HOME BEDDING MARKET, BY PRODUCT TYPE, 2017–2025 (USD MILLION) 36 FIGURE 18 GLOBAL HOME BEDDING MARKET SHARE, BY DISTRIBUTION CHANNEL, 2018 (% SHARE) 41 FIGURE 19 GLOBAL HOME BEDDING MARKET SIZE, BY DISTRIBUTION CHANNEL, 2017–2025 (USD MILLION) 41 FIGURE 20 GLOBAL HOME BEDDING MARKET, BY REGION, 2017–2025 (USD MILLION) 44 FIGURE 21 GLOBAL HOME BEDDING MARKET, BY REGION, 2018 (% SHARE) 45 FIGURE 22 NORTH AMERICA: HOME BEDDING MARKET SHARE, BY COUNTRY, 2018 (% SHARE) 46 FIGURE 23 EUROPE: HOME BEDDING MARKET SHARE, BY COUNTRY, 2018 (% SHARE) 51 FIGURE 24 ASIA-PACIFIC: HOME BEDDING MARKET SHARE, BY COUNTRY, 2018 (% SHARE) 60 FIGURE 25 SOUTH AMERICA: HOME BEDDING MARKET SHARE, BY COUNTRY, 2018 (% SHARE) 67 FIGURE 26 MIDDLE EAST & AFRICA: HOME BEDDING MARKET SHARE, BY COUNTRY, 2018 (% SHARE) 72 FIGURE 27 KINGSDOWN, INC.: SWOT ANALYSIS 85 FIGURE 28 SERTA SIMMONS BEDDING, LLC: SWOT ANALYSIS 89 FIGURE 29 SLEEP NUMBER CORPORATION: FINANCIAL OVERVIEW SNAPSHOT 91 FIGURE 30 SLEEP NUMBER CORPORATION: SWOT ANALYSIS 93 FIGURE 31 CRANE AND CANOPY: SWOT ANALYSIS 98 FIGURE 32 BOLL & BRANCH LLC: SWOT ANALYSIS 101

Kingsdown, Inc. (US), Serta Simmons Bedding, LLC (US), Sleep Number Corporation (US), Crane and Canopy (US), Boll & Branch LLC (US), Portico, Inc. (India), Acton & Acton (UK), Hollander Sleep Products (US), Westpoint Home LLC (US), and Casper Sleep (US)