TABLE OF CONTENT 1 EXECUTIVE SUMMARY 1.1 MARKET ATTRACTIVENESS ANALYSIS 15 1.1.1 GLOBAL HARD SELTZERS MARKET, BY FLAVOR 15 1.1.2 GLOBAL HARD SELTZERS MARKET, BY PACKAGING TYPE 16 1.1.3 GLOBAL HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL 17 1.1.4 GLOBAL HARD SELTZERS MARKET, BY REGION 18 2 MARKET INTRODUCTION 2.1 DEFINITION 19 2.2 SCOPE OF THE STUDY 19 2.3 RESEARCH OBJECTIVE 19 2.4 MARKET STRUCTURE 20 2.5 KEY BUYING CRITERIA 20 3 RESEARCH METHODOLOGY 3.1 RESEARCH PROCESS 21 3.2 PRIMARY RESEARCH 22 3.3 SECONDARY RESEARCH 23 3.4 MARKET SIZE ESTIMATION 24 3.5 FORECAST MODEL 25 3.6 LIST OF ASSUMPTIONS & LIMITATIONS 26 4 MARKET INSIGHTS 5 MARKET DYNAMICS 5.1 INTRODUCTION 29 5.2 DRIVERS 30 5.2.1 RISING ASSOCIATION OF HARD SELTZERS WITH CONVENIENCE 30 5.2.2 CONSUMER PREFERENCE FOR CARBONATED BEVERAGES WITH REDUCED ALCOHOL CONTENT 30 5.2.3 HIGH DEMAND FOR HEALTH HALO ALCOHOLIC BEVERAGES 30 5.2.4 DRIVERS IMPACT ANALYSIS 32 5.3 RESTRAINT 32 5.3.1 SURGING DEMAND FOR NON-ALCOHOLIC BEVERAGES 32 5.3.2 RESTRAINT IMPACT ANALYSIS 33 5.4 OPPORTUNITIES 33 5.4.1 PRODUCT INNOVATION 33 5.4.2 GROWTH OF THE ORGANIZED RETAIL SECTOR 34 5.4.3 INNOVATIVE MARKETING STRATEGIES 34 6 MARKET FACTOR ANALYSIS 6.1 VALUE CHAIN ANALYSIS 35 6.1.1 RAW MATERIAL PROCUREMENT 36 6.1.2 PROCESSING 37 6.1.3 PACKAGING 37 6.2 SUPPLY CHAIN ANALYSIS 37 6.3 PORTER’S FIVE FORCES MODEL 38 6.3.1 THREAT OF NEW ENTRANTS 39 6.3.2 BARGAINING POWER OF SUPPLIERS 39 6.3.3 THREAT OF SUBSTITUTES 39 6.3.4 BARGAINING POWER OF BUYERS 39 6.3.5 INTENSITY OF RIVALRY 39 6.4 IMPACT OF COVID-19 OUTBREAK ON THE GLOBAL HARD SELTZERS MARKET 40 7 GLOBAL HARD SELTZERS MARKET, BY FLAVOR 7.1 OVERVIEW 42 7.1.1 GLOBAL HARD SELTZERS MARKET ESTIMATES & FORECAST, BY FLAVOR, 2018–2026 43 7.2 LIME 43 7.2.1 LIME: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2026 43 7.3 BERRIES 44 7.3.1 BERRIES: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2026 44 7.4 PINEAPPLE 44 7.4.1 PINEAPPLE: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2026 45 7.5 GRAPEFRUIT 45 7.5.1 GRAPEFRUIT: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2026 45 7.6 ORANGE 46 7.6.1 ORANGE: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2026 46 7.7 BLENDS 46 7.7.1 BLENDS: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2026 47 7.8 OTHERS 47 7.8.1 OTHERS: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2026 47 8 GLOBAL HARD SELTZERS MARKET, BY PACKAGING TYPE 8.1 OVERVIEW 48 8.1.1 GLOBAL HARD SELTZERS MARKET ESTIMATES & FORECAST, BY PACKAGING TYPE, 2018–2026 49 8.2 BOTTLES 49 8.2.1 BOTTLES: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2026 49 8.3 CANS 50 8.3.1 CANS: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2026 50 9 GLOBAL HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL 9.1 OVERVIEW 51 9.1.1 GLOBAL HARD SELTZERS MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2018–2026 52 9.2 STORE-BASED 52 9.2.1 STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2026 52 9.3 NON-STORE-BASED 53 9.3.1 NON-STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2026 53 10 GLOBAL HARD SELTZERS MARKET, BY REGION 10.1 OVERVIEW 54 10.2 NORTH AMERICA 56 10.2.1 US 58 10.2.2 CANADA 60 10.2.3 MEXICO 61 10.3 EUROPE 63 10.3.1 GERMANY 65 10.3.2 UK 67 10.3.3 SPAIN 68 10.3.4 ITALY 70 10.3.5 REST OF EUROPE 71 10.4 ASIA-PACIFIC 73 10.4.1 CHINA 76 10.4.2 JAPAN 78 10.4.3 SOUTH KOREA 79 10.4.4 AUSTRALIA & NEW ZEALAND 81 10.4.5 REST OF ASIA-PACIFIC 82 10.5 REST OF THE WORLD 84 10.5.1 SOUTH AMERICA 86 10.5.2 MIDDLE EAST 88 10.5.3 AFRICA 89 11 COMPETITIVE LANDSCAPE 11.1 INTRODUCTION 91 11.1.1 MARKET STRATEGY ANALYSIS 91 11.2 COMPETITIVE BENCHMARKING 92 11.3 KEY DEVELOPMENTS & GROWTH STRATEGIES 93 11.3.1 NEW PRODUCT DEVELOPMENTS/LAUNCHES 93 11.3.2 INVESTMENTS 93 11.3.3 ACQUISITION 93 12 COMPANY PROFILES 12.1 MARK ANTHONY BRANDS 94 12.1.1 COMPANY OVERVIEW 94 12.1.2 FINANCIAL OVERVIEW 94 12.1.3 PRODUCTS OFFERED 94 12.1.4 KEY DEVELOPMENTS 95 12.1.5 SWOT ANALYSIS 95 12.1.6 KEY STRATEGIES 95 12.2 ANHEUSER-BUSCH COMPANIES, LLC 96 12.2.1 COMPANY OVERVIEW 96 12.2.2 FINANCIAL OVERVIEW 96 12.2.3 PRODUCTS OFFERED 97 12.2.4 KEY DEVELOPMENTS 97 12.2.5 SWOT ANALYSIS 98 12.2.6 KEY STRATEGIES 98 12.3 MOLSON COORS BEVERAGE COMPANY 99 12.3.1 COMPANY OVERVIEW 99 12.3.2 FINANCIAL OVERVIEW 99 12.3.3 PRODUCTS OFFERED 99 12.3.4 KEY DEVELOPMENTS 100 12.3.5 SWOT ANALYSIS 100 12.3.6 KEY STRATEGIES 100 12.4 CONSTELLATION BRANDS, INC. 101 12.4.1 COMPANY OVERVIEW 101 12.4.2 FINANCIAL OVERVIEW 101 12.4.3 PRODUCTS OFFERED 102 12.4.4 KEY DEVELOPMENTS 102 12.4.5 SWOT ANALYSIS 103 12.4.6 KEY STRATEGIES 103 12.5 BOSTON BEER CO. 104 12.5.1 COMPANY OVERVIEW 104 12.5.2 FINANCIAL OVERVIEW 104 12.5.3 PRODUCTS OFFERED 105 12.5.4 KEY DEVELOPMENTS 105 12.5.5 SWOT ANALYSIS 106 12.5.6 KEY STRATEGIES 106 12.6 POLAR BEVERAGES 107 12.6.1 COMPANY OVERVIEW 107 12.6.2 FINANCIAL OVERVIEW 107 12.6.3 PRODUCTS OFFERED 107 12.6.4 KEY DEVELOPMENTS 108 12.6.5 KEY STRATEGIES 108 12.7 BLITZ-WEINHARD BREWING CO. 109 12.7.1 COMPANY OVERVIEW 109 12.7.2 FINANCIAL OVERVIEW 109 12.7.3 PRODUCTS OFFERED 109 12.7.4 KEY DEVELOPMENTS 109 12.7.5 KEY STRATEGIES 109 12.8 CRAFT COCKTAIL COMPANY 110 12.8.1 COMPANY OVERVIEW 110 12.8.2 FINANCIAL OVERVIEW 110 12.8.3 PRODUCTS OFFERED 110 12.8.4 KEY DEVELOPMENTS 110 12.8.5 KEY STRATEGIES 110 12.9 OSKAR BLUES 111 12.9.1 COMPANY OVERVIEW 111 12.9.2 FINANCIAL OVERVIEW 111 12.9.3 PRODUCTS OFFERED 111 12.9.4 KEY DEVELOPMENTS 111 12.9.5 KEY STRATEGIES 111 12.10 DIAGEO PLC 112 12.10.1 COMPANY OVERVIEW 112 12.10.2 FINANCIAL OVERVIEW 112 12.10.3 PRODUCTS OFFERED 113 12.10.4 KEY DEVELOPMENTS 113 12.10.5 KEY STRATEGIES 113 12.11 NATRL DRINKS 114 12.11.1 COMPANY OVERVIEW 114 12.11.2 FINANCIAL OVERVIEW 114 12.11.3 PRODUCTS OFFERED 114 12.11.4 KEY DEVELOPMENTS 114 12.11.5 KEY STRATEGIES 114 13 REFERENCES

LIST OF TABLES TABLE 1 PRIMARY INTERVIEWS 22 TABLE 2 LIST OF ASSUMPTIONS & LIMITATIONS 26 TABLE 3 GLOBAL HARD SELTZERS MARKET ESTIMATES & FORECAST, BY FLAVOR, 2018–2026 (USD MILLION) 43 TABLE 4 LIME: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2026 (USD MILLION) 43 TABLE 5 BERRIES: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2026 (USD MILLION) 44 TABLE 6 PINEAPPLE: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2026 (USD MILLION) 45 TABLE 7 GRAPEFRUIT: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2026 (USD MILLION) 45 TABLE 8 ORANGE: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2026 (USD MILLION) 46 TABLE 9 BLENDS: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2026 (USD MILLION) 47 TABLE 10 OTHERS: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2026 (USD MILLION) 47 TABLE 11 GLOBAL HARD SELTZERS MARKET ESTIMATES & FORECAST, BY PACKAGING TYPE, 2018–2026 (USD MILLION) 49 TABLE 12 BOTTLES: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2026 (USD MILLION) 49 TABLE 13 CANS: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2026 (USD MILLION) 50 TABLE 14 GLOBAL HARD SELTZERS MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2018–2026 (USD MILLION) 52 TABLE 15 STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2026 (USD MILLION) 52 TABLE 16 NON-STORE-BASED: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2026 (USD MILLION) 53 TABLE 17 GLOBAL HARD SELTZERS MARKET ESTIMATES & FORECAST, BY REGION, 2018–2026 (USD MILLION) 55 TABLE 18 NORTH AMERICA: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018–2026 (USD MILLION) 56 TABLE 19 NORTH AMERICA: HARD SELTZERS MARKET, BY FLAVOR, 2018–2026 (USD MILLION) 57 TABLE 20 NORTH AMERICA: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2018–2026 (USD MILLION) 57 TABLE 21 NORTH AMERICA: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2018–2026 (USD MILLION) 58 TABLE 22 US: HARD SELTZERS MARKET, BY FLAVOR, 2018–2026 (USD MILLION) 58 TABLE 23 US: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2018–2026 (USD MILLION) 59 TABLE 24 US: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2018–2026 (USD MILLION) 59 TABLE 25 CANADA: HARD SELTZERS MARKET, BY FLAVOR, 2018–2026 (USD MILLION) 60 TABLE 26 CANADA: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2018–2026 (USD MILLION) 60 TABLE 27 CANADA: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2018–2026 (USD MILLION) 61 TABLE 28 MEXICO: HARD SELTZERS MARKET, BY FLAVOR, 2018–2026 (USD MILLION) 61 TABLE 29 MEXICO: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2018–2026 (USD MILLION) 62 TABLE 30 MEXICO: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2018–2026 (USD MILLION) 62 TABLE 31 EUROPE: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018–2026 (USD MILLION) 63 TABLE 32 EUROPE: HARD SELTZERS MARKET, BY FLAVOR, 2018–2026 (USD MILLION) 64 TABLE 33 EUROPE: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2018–2026 (USD MILLION) 64 TABLE 34 EUROPE: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2018–2026 (USD MILLION) 65 TABLE 35 GERMANY: HARD SELTZERS MARKET, BY FLAVOR, 2018–2026 (USD MILLION) 65 TABLE 36 GERMANY: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2018–2026 (USD MILLION) 66 TABLE 37 GERMANY: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2018–2026 (USD MILLION) 66 TABLE 38 UK: HARD SELTZERS MARKET, BY FLAVOR, 2018–2026 (USD MILLION) 67 TABLE 39 UK: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2018–2026 (USD MILLION) 67 TABLE 40 UK: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2018–2026 (USD MILLION) 68 TABLE 41 SPAIN: HARD SELTZERS MARKET, BY FLAVOR, 2018–2026 (USD MILLION) 68 TABLE 42 SPAIN: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2018–2026 (USD MILLION) 69 TABLE 43 SPAIN: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2018–2026 (USD MILLION) 69 TABLE 44 ITALY: HARD SELTZERS MARKET, BY FLAVOR, 2018–2026 (USD MILLION) 70 TABLE 45 ITALY: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2018–2026 (USD MILLION) 70 TABLE 46 ITALY: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2018–2026 (USD MILLION) 71 TABLE 47 REST OF EUROPE: HARD SELTZERS MARKET, BY FLAVOR, 2018–2026 (USD MILLION) 71 TABLE 48 REST OF EUROPE: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2018–2026 (USD MILLION) 72 TABLE 49 REST OF EUROPE: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2018–2026 (USD MILLION) 72 TABLE 50 ASIA-PACIFIC: MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018–2026 (USD MILLION) 73 TABLE 51 ASIA-PACIFIC: HARD SELTZERS MARKET, BY FLAVOR, 2018–2026 (USD MILLION) 75 TABLE 52 ASIA-PACIFIC: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2018–2026 (USD MILLION) 75 TABLE 53 ASIA-PACIFIC: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2018–2026 (USD MILLION) 76 TABLE 54 CHINA: HARD SELTZERS MARKET, BY FLAVOR, 2018–2026 (USD MILLION) 76 TABLE 55 CHINA: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2018–2026 (USD MILLION) 77 TABLE 56 CHINA: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2018–2026 (USD MILLION) 77 TABLE 57 JAPAN: HARD SELTZERS MARKET, BY FLAVOR, 2018–2026 (USD MILLION) 78 TABLE 58 JAPAN: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2018–2026 (USD MILLION) 78 TABLE 59 JAPAN: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2018–2026 (USD MILLION) 79 TABLE 60 SOUTH KOREA: HARD SELTZERS MARKET, BY FLAVOR, 2018–2026 (USD MILLION) 79 TABLE 61 SOUTH KOREA: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2018–2026 (USD MILLION) 80 TABLE 62 SOUTH KOREA: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2018–2026 (USD MILLION) 80 TABLE 63 AUSTRALIA & NEW ZEALAND: HARD SELTZERS MARKET, BY FLAVOR, 2018–2026 (USD MILLION) 81 TABLE 64 AUSTRALIA & NEW ZEALAND: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2018–2026 (USD MILLION) 81 TABLE 65 AUSTRALIA & NEW ZEALAND: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2018–2026 (USD MILLION) 82 TABLE 66 REST OF ASIA-PACIFIC: HARD SELTZERS MARKET, BY FLAVOR, 2018–2026 (USD MILLION) 82 TABLE 67 REST OF ASIA-PACIFIC: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2018–2026 (USD MILLION) 83 TABLE 68 REST OF ASIA-PACIFIC: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2018–2026 (USD MILLION) 83 TABLE 69 REST OF THE WORLD: MARKET ESTIMATES & FORECAST, BY REGION, 2018–2026 (USD MILLION) 84 TABLE 70 REST OF THE WORLD: HARD SELTZERS MARKET, BY FLAVOR, 2018–2026 (USD MILLION) 85 TABLE 71 REST OF THE WORLD: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2018–2026 (USD MILLION) 85 TABLE 72 REST OF THE WORLD: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2018–2026 (USD MILLION) 86 TABLE 73 SOUTH AMERICA: HARD SELTZERS MARKET, BY FLAVOR, 2018–2026 (USD MILLION) 86 TABLE 74 SOUTH AMERICA: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2018–2026 (USD MILLION) 87 TABLE 75 SOUTH AMERICA: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2018–2026 (USD MILLION) 87 TABLE 76 MIDDLE EAST: HARD SELTZERS MARKET, BY FLAVOR, 2018–2026 (USD MILLION) 88 TABLE 77 MIDDLE EAST: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2018–2026 (USD MILLION) 88 TABLE 78 MIDDLE EAST: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2018–2026 (USD MILLION) 89 TABLE 79 AFRICA: HARD SELTZERS MARKET, BY FLAVOR, 2018–2026 (USD MILLION) 89 TABLE 80 AFRICA: HARD SELTZERS MARKET, BY PACKAGING TYPE, 2018–2026 (USD MILLION) 90 TABLE 81 AFRICA: HARD SELTZERS MARKET, BY DISTRIBUTION CHANNEL, 2018–2026 (USD MILLION) 90 TABLE 82 NEW PRODUCT DEVELOPMENTS/LAUNCHES 93 TABLE 83 INVESTMENTS 93 TABLE 84 ACQUISITION 93 TABLE 85 MARK ANTHONY BRANDS: PRODUCTS OFFERED 94 TABLE 86 MARK ANTHONY BRANDS: KEY DEVELOPMENTS 95 TABLE 87 ANHEUSER-BUSCH COMPANIES, LLC: PRODUCTS OFFERED 97 TABLE 88 ANHEUSER-BUSCH COMPANIES, LLC: KEY DEVELOPMENTS 97 TABLE 89 MOLSON COORS BEVERAGE COMPANY: PRODUCTS OFFERED 99 TABLE 90 MOLSON COORS BEVERAGE COMPANY: KEY DEVELOPMENTS 100 TABLE 91 CONSTELLATION BRANDS, INC.: PRODUCTS OFFERED 102 TABLE 92 CONSTELLATION BRANDS, INC.: KEY DEVELOPMENTS 102 TABLE 93 BOSTON BEER CO.: PRODUCTS OFFERED 105 TABLE 94 BOSTON BEER CO.: KEY DEVELOPMENTS 105 TABLE 95 POLAR BEVERAGES: PRODUCTS OFFERED 107 TABLE 96 BLITZ-WEINHARD BREWING CO.: PRODUCTS OFFERED 109 TABLE 97 CRAFT COCKTAIL COMPANY: PRODUCTS OFFERED 110 TABLE 98 CRAFT COCKTAIL COMPANY: KEY DEVELOPMENTS 110 TABLE 99 OSKAR BLUES: PRODUCTS OFFERED 111 TABLE 100 OSKAR BLUES: KEY DEVELOPMENTS 111 TABLE 101 DIAGEO PLC: PRODUCTS OFFERED 113 TABLE 102 NATRL DRINKS: PRODUCTS OFFERED 114

Mark Anthony Brands (US), Constellation Brands, Inc. (US), Boston Beer Co. (US), Polar Beverages (US), Blitz-Weinhard Brewing Co.’s (US), Anheuser-Busch Companies, LLC (US), Molson Coors Beverage Company (US), Craft Cocktail Company (US), Oskar Blues (US), and Diageo Plc. (UK)