1 INTRODUCTION 1.1 Study Deliverables 1.2 Study Assumptions 1.3 Scope of the Study 2 RESEARCH METHODOLOGY 3 EXECUTIVE SUMMARY 3.1 Market Overview 4 MARKET DYNAMICS 4.1 Market Drivers 4.2 Market Restraints 4.3 Porters Five Forces Analysis 4.3.1 Threat of New Entrants 4.3.2 Bargaining Power of Buyers/Consumers 4.3.3 Bargaining Power of Suppliers 4.3.4 Threat of Substitute Products 4.3.5 Intensity of Competitive Rivalry 5 MARKET SEGMENTATION 5.1 By Type 5.1.1 Functional Food and Beverage 5.1.2 Dietary Supplements 5.1.3 Animal Feed 5.2 By Distribution Channel 5.2.1 Supermarkets/ Hypermarkets 5.2.2 Pharmacies/Health Stores 5.2.3 Convenience Stores 5.2.4 Others 5.3 Geography 5.3.1 United States 5.3.2 Canada 5.3.3 Mexico 5.3.4 Rest of North America 6 COMPETITIVE LANDSCAPE 6.1 Most Active companies 6.2 Most Adopted Strategies 6.3 Market Share Analysis 6.4 Company Profiles 6.4.1 NestlE S.A. 6.4.2 Danone S.A. 6.4.3 PepsiCo Inc. 6.4.4 BioGaia AB 6.4.5 Yakult Honsha Co. Ltd 6.4.6 Lifeway Foods, Inc. 6.4.7 Kirkman Group, Inc. 6.4.8 American Biologics 7 MARKET OPPORTUNITIES AND FUTURE TRENDS