1 INTRODUCTION 1.1 Study Deliverables 1.2 Study Assumptions 1.3 Scope of the Study 2 RESEARCH METHODOLOGY 3 EXECUTIVE SUMMARY 3.1 Market Overview 4 MARKET DYNAMICS 4.1 Market Drivers 4.2 Market Restraints 4.3 Porter's Five Forces Analysis 4.3.1 Threat of New Entrants 4.3.2 Bargaining Power of Buyers/Consumers 4.3.3 Bargaining Power of Suppliers 4.3.4 Threat of Substitute Products 4.3.5 Intensity of Competitive Rivalry 5 MARKET SEGMENTATION 5.1 By Product Type 5.1.1 Hair Dryers 5.1.2 Hair Curlers & Rollers 5.1.3 Hair Straighteners 5.1.4 Hair Brushes & Combs 5.1.5 Others 5.2 By Distribution Channel 5.2.1 Online Retail 5.2.2 Offline Retail 5.3 Geography 5.3.1 Europe 5.3.1.1 Germany 5.3.1.2 United Kingdom 5.3.1.3 Italy 5.3.1.4 Spain 5.3.1.5 France 5.3.1.6 Russia 5.3.1.7 Rest of Europe 6 COMPETITIVE LANDSCAPE 6.1 Most Active Companies 6.2 Most Adopted Strategies 6.3 Market Share Analysis 6.4 Company Profiles 6.4.1 Koninklijke Philips N.V. 6.4.2 BaBylissPRO 6.4.3 Dyson 6.4.4 Panasonic 6.4.5 Spectrum Brands, Inc. 6.4.6 Beauty Elite Group 6.4.7 Conair Corporation 6.4.8 Wahl Clipper 7 MARKET OPPORTUNITIES AND FUTURE TRENDS