1 INTRODUCTION 1.1 Study Deliverables 1.2 Study Assumptions 1.3 Scope of the Study 2 RESEARCH METHODOLOGY 3 EXECUTIVE SUMMARY 4 MARKET DYNAMICS 4.1 Drivers 4.1.1 Growing Infrastructure And Architectural Applications in the Asia-Pacific and Middle Eastern Countries 4.1.2 Increasing Renovation and Residential Construction in North America and Europe 4.2 Restraints 4.2.1 Higher Costs in Comparison to Conventional Coatings 4.2.2 Vulnerable to Global Petrochemicals Price Fluctuations 4.3 Industry Value-Chain Analysis 4.4 Porters 5 Force Analysis 4.4.1 Bargaining Power of Suppliers 4.4.2 Bargaining Power of Consumers 4.4.3 Threat of New Entrants 4.4.4 Threat of Substitute Products and Services 4.4.5 Degree of Competition 5 MARKET SEGMENTATION 5.1 Type 5.1.1 Butyl 5.1.2 Polyurethane 5.1.3 Silicone 5.1.4 Acrylic 5.1.5 Other Types 5.2 Technology 5.2.1 Water-borne 5.2.2 Solvent-borne 5.3 Application 5.3.1 Wall Coatings 5.3.2 Roof Coatings 5.3.3 Floor Coatings 5.3.4 Other Applications 5.4 Geography 5.4.1 Asia-Pacific 5.4.1.1 China 5.4.1.2 India 5.4.1.3 Japan 5.4.1.4 South Korea 5.4.1.5 Rest of Asia-Pacific 5.4.2 North America 5.4.2.1 United States 5.4.2.2 Canada 5.4.2.3 Mexico 5.4.3 Europe 5.4.3.1 Germany 5.4.3.2 United Kingdom 5.4.3.3 France 5.4.3.4 Italy 5.4.3.5 Rest of Europe 5.4.4 South America 5.4.4.1 Brazil 5.4.4.2 Argentina 5.4.4.3 Rest of South America 5.4.5 Middle East & Africa 5.4.5.1 Saudi Arabia 5.4.5.2 South Africa 5.4.5.3 Rest of Middle East & Africa 6 COMPETITIVE LANDSCAPE 6.1 Mergers & Acquisitions, Joint Ventures, Collaborations, and Agreements 6.2 Market Share Analysis** 6.3 Strategies Adopted by Leading Players 6.4 Company Profiles 6.4.1 Akzo Nobel NV 6.4.2 Asian Paints Limited 6.4.3 Axalta Coating Systems LLC 6.4.4 BASF SE 6.4.5 DowDuPont 6.4.6 Henry Company (American Securities LLC) 6.4.7 Jotun A/S 6.4.8 Kansai Nerolac Paints Limited 6.4.9 Nippon Paints 6.4.10 PPG Industries, Inc. 6.4.11 Progressive Paintings, LLC 6.4.12 Rodda Paint Co. 6.4.13 Sika AG 6.4.14 The Sherwin Williams Company 7 MARKET OPPORTUNITIES AND FUTURE TRENDS 7.1 Reduced Maintenance Costs Have Increased its Popularity