1 INTRODUCTION 1.1 Study Deliverables 1.2 Study Assumptions 1.3 Scope of the Study 2 RESEARCH METHODOLOGY 3 EXECUTIVE SUMMARY 3.1 Market Overview 4 MARKET DYNAMICS 4.1 Market Drivers 4.2 Market Restraints 4.3 Porters Five Forces Analysis 4.3.1 Threat of New Entrants 4.3.2 Bargaining Power of Buyers/Consumers 4.3.3 Bargaining Power of Suppliers 4.3.4 Threat of Substitute Products 4.3.5 Intensity of Competitive Rivalry 5 MARKET SEGMENTATION 5.1 By Type 5.1.1 Filled Biscuits 5.1.2 Chocolate Coated Biscuits 5.1.3 Cookies 5.1.4 Sandwich Biscuits 5.1.5 Plain Biscuits 5.1.6 Other Types 5.2 By Distribution Channel 5.2.1 Hypermarkets/Supermarkets 5.2.2 Convenience Stores 5.2.3 Specialist Retailers 5.2.4 Online Retailers 5.2.5 Other Distribution Channels 6 COMPETITIVE LANDSCAPE 6.1 Most Adopted Strategies 6.2 Most Active Companies 6.3 Market Share Analysis 6.4 Company Profiles 6.4.1 Mondelez International, Inc 6.4.2 The Kellogg Company 6.4.3 Campbell Soup Company 6.4.4 Girl Scouts Of The Usa 6.4.5 Fairfield Gourmet Food, Corp. 6.4.6 Grupo Bimbo, S.A.B. de C.V.� 6.4.7 Voortman Cookies Ltd 6.4.8 Pepsico, Inc. 6.4.9 General Mills, In 7 MARKET OPPORTUNITIES AND FUTURE TRENDS