1 INTRODUCTION 1.1 Study Deliverables 1.2 Study Assumptions 1.3 Scope of the Study 2 RESEARCH METHODOLOGY 3 EXECUTIVE SUMMARY 3.1 Market Overview 4 MARKET DYNAMICS 4.1 Market Drivers 4.2 Market Restraints 4.3 Porters Five Forces Analysis 4.3.1 Threat of New Entrants 4.3.2 Bargaining Power of Buyers/Consumers 4.3.3 Bargaining Power of Suppliers 4.3.4 Threat of Substitute Products 4.3.5 Intensity of Competitive Rivalry 5 MARKET SEGMENTATION 5.1 Distribution Channel 5.1.1 Supermarket/Hypermarket 5.1.2 Convenience Store 5.1.3 Specialist Retailer 5.1.4 Online Channel 5.1.5 Other Distribution Channels 6 CONSUMER BEHAVIOR ANALYSIS 6.1 Consumer Demand Analysis 6.2 Target Market Identification 6.2.1 Purchasing Power 6.2.2 Demographic Strength and Weakness 6.2.3 Spending Patterns 7 COMPETITIVE LANDSCAPE 7.1 Strategies Adopted by Leading Players�������������� 7.2 Market Share Analysis 7.3 Company Profiles 7.3.1 Britannia Industries 7.3.2 Winkies 7.3.3 Monginis 7.3.4 Modern Food Enterprises Private Limited 7.3.5 Bisk Farm 7.3.6 Elite Group of Companies 7.3.7 Anmol Industries Ltd 8 MARKET OPPORTUNITIES AND FUTURE TRENDS