1 INTRODUCTION 1.1 Study Deliverables 1.2 Study Assumptions 1.3 Scope of the Study 2 RESEARCH METHODOLOGY 3 EXECUTIVE SUMMARY 4 MARKET DYNAMICS 4.1 Market Overview 4.2 Market Drivers 4.3 Market Restraints 4.4 Industry Attractiveness - Porter's Five Force Analysis 4.4.1 Threat of New Entrants 4.4.2 Bargaining Power of Buyers/Consumers 4.4.3 Bargaining Power of Suppliers 4.4.4 Threat of Substitute Products 4.4.5 Intensity of Competitive Rivalry 5 MARKET SEGMENTATION 5.1 By Vehicle Type 5.1.1 Hatchback 5.1.2 Sedan 5.1.3 SUV 5.2 By Drive Type 5.2.1 IC Engine 5.2.2 Electric Vehicles 6 COMPETITIVE LANDSCAPE 6.1 Vendor Market Share** 6.2 Company Profiles* 6.2.1 Mercedes Benz 6.2.2 Volkswagen AG 6.2.3 BMW 6.2.4 Dongfeng 6.2.5 General Motors Company 6.2.6 Geely Holding Group 6.2.7 BYD Auto 6.2.8 Ford Motor Company 7 MARKET OPPORTUNITIES AND FUTURE TRENDS 8 DISCLAIMER