1 INTRODUCTION 1.1 Study Deliverables 1.2 Study Assumptions 1.3 Scope of the Study 2 RESEARCH METHODOLOGY 3 EXECUTIVE SUMMARY 4 MARKET DYNAMICS 4.1 Market Overview 4.2 Market Drivers 4.3 Market Restraints 4.4 Industry Attractiveness - Porter's Five Force Analysis 4.4.1 Threat of New Entrants 4.4.2 Bargaining Power of Buyers/Consumers 4.4.3 Bargaining Power of Suppliers 4.4.4 Threat of Substitute Products 4.4.5 Intensity of Competitive Rivalry 5 MARKET SEGMENTATION 5.1 By Booking Type 5.1.1 Offline Booking 5.1.2 Online Booking 5.2 By Rental Type 5.2.1 Short-term 5.2.2 Long-term (Leasing) 5.3 Geography 5.3.1 Europe 5.3.1.1 Germany 5.3.1.2 United Kingdom 5.3.1.3 France 5.3.1.4 Spain 5.3.1.5 Italy 5.3.1.6 Rest of Europe 6 COMPETITIVE LANDSCAPE 6.1 Market Positioning of Players 6.2 Company Profiles 6.2.1 Truck Rental Firms 6.2.1.1 PEMA Europe 6.2.1.2 United Rentals Inc. 6.2.1.3 Penske Truck Leasing 6.2.1.4 PacLease 6.2.1.5 Heisterkamp Truck Rental 6.2.1.6 Easy Rent Truck and Trailer GmbH 6.2.1.7 Man Financial Services/Euro-leasing 6.2.1.8 Ryder Group 6.2.1.9 Fraikin 6.2.2 Medium- and Heavy-duty Truck Manufacturers 6.2.2.1 PACCAR 6.2.2.2 Daimler AG 6.2.2.3 Volvo Group 6.2.2.4 Traton SE 6.2.2.5 ISUZU Motors Ltd. 6.2.2.6 IVECO SPA 7 MARKET OPPORTUNITIES AND FUTURE TRENDS 8 PRICE VARIATION ANALYSIS OF TRUCK RENTALS