1 INTRODUCTION 1.1 Study Deliverables 1.2 Study Assumptions 1.3 Scope of the Study 2 RESEARCH METHODOLOGY 3 EXECUTIVE SUMMARY 3.1 Market Overview 4 MARKET DYNAMICS 4.1 Market Drivers 4.2 Market Restraints 4.3 Porter's Five Forces Analysis 4.3.1 Threat of New Entrants 4.3.2 Bargaining Power of Buyers/Consumers 4.3.3 Bargaining Power of Suppliers 4.3.4 Threat of Substitute Products 4.3.5 Intensity of Competitive Rivalry 5 MARKET SEGMENTATION 5.1 By Product Type 5.1.1 Cereal Bars 5.1.1.1 Granola Bars 5.1.1.2 Others 5.1.2 Energy Bars 5.1.3 Other Snack Bars 5.2 By Distribution Channel 5.2.1 Hypermarket/Supermarkets 5.2.2 Convenience Stores 5.2.3 Online Channel 5.2.4 Specialist Retailers 5.2.5 Other Distribution Channels 6 COMPETITIVE LANDSCAPE 6.1 Most Active Companies 6.2 Most Adopted Strategies 6.3 Market Share Analysis 6.4 Company Profiles 6.4.1 General Mills Inc. 6.4.2 Kellogg Company 6.4.3 Premier Nutrition Corporation 6.4.4 Clif Bar & Company 6.4.5 GoMacro LLC 6.4.6 NuGo Nutrition Inc. 6.4.7 Power Crunch 6.4.8 Simply Good Foods Co. 7 MARKET OPPORTUNITIES AND FUTURE TRENDS