1 INTRODUCTION 1.1 Study Deliverables 1.2 Study Assumptions 1.3 Scope of the Study 2 RESEARCH METHODOLOGY 3 EXECUTIVE SUMMARY 4 MARKET DYNAMICS 4.1 Drivers 4.1.1 Growing Emphasis on Reducing Carbon Footprint 4.1.2 Upsurge in the Asia-Pacific Construction Industry 4.2 Restraints 4.2.1 Growing Smart Glass Market 4.2.2 Other Restraints 4.3 Industry Value-Chain Analysis 4.4 Porters Five Force Analysis 4.4.1 Bargaining Power of Suppliers 4.4.2 Bargaining Power of Consumers 4.4.3 Threat of New Entrants 4.4.4 Threat of Substitute Products and Services 4.4.5 Degree of Competition 4.5 Price Analysis 4.6 Policies & Regulations 5 MARKET SEGMENTATION 5.1 By Film Type 5.1.1 Vacuum Coated 5.1.2 Clear 5.1.3 Dyed 5.1.4 High Performance and Others 5.2 By Absorber Type 5.2.1 Organic 5.2.2 Inorganic/Ceramic 5.2.3 Metallic 5.3 By Application 5.3.1 Construction 5.3.1.1 Commercial/Retail 5.3.1.2 Residential 5.3.2 Automotive 5.3.3 Marine 5.3.4 Design 5.3.5 Others 5.4 Geography 5.4.1 China 5.4.2 India 5.4.3 Japan 5.4.4 South Korea 5.4.5 ASEAN Countries 5.4.6 Rest of Asia-Pacific 6 COMPETITIVE LANDSCAPE 6.1 Mergers & Acquisitions, Joint Ventures, Collaborations, and Agreements 6.2 Market Share Analysis** 6.3 Strategies Adopted by Leading Players 6.4 Company Profiles 6.4.1 3M 6.4.2 Avery Dennison Israel Ltd. 6.4.3 Decorative Films, LLC. 6.4.4 Eastman Chemical Company 6.4.5 Garware Suncontrol 6.4.6 Johnson Window Films, Inc 6.4.7 Madico, Inc. 6.4.8 Polytronix, Inc. 6.4.9 Purlfrost Ltd. 6.4.10 Saint-Gobain Performance Plastics Corporation 6.4.11 Solar Control Films Inc. 6.4.12 Thermolite 7 MARKET OPPORTUNITIES AND FUTURE TRENDS 7.1 Growing Concerns Regarding UV Protection