1 INTRODUCTION 1.1 Key Deliverables of the Study 1.2 Study Assumptions 1.3 Scope of the Study 2 RESEARCH METHODOLOGY 3 EXECUTIVE SUMMARY 4 MARKET DYNAMICS 4.1 Market Overview 4.2 Drivers 4.3 Restraints 4.4 Opportunities 4.5 Challenges 4.6 Trends Influencing the Living and Dining Room Furniture Market 4.7 Value Chain Analysis of the Living and Dining Room Furniture Market 4.8 Technological Innovations 5 MARKET SEGMENTATION 5.1 By Type 5.1.1 Seats and Sofas 5.1.2 Wooden Furniture for Living and Dining Room 5.2 By End User 5.2.1 Household 5.2.2 Commercial 5.3 By Distribution Channel 5.3.1 Online 5.3.2 Offline 5.4 Geography 5.4.1 North America 5.4.2 South America 5.4.3 Asia-Pacific 5.4.4 Middle East & Africa 5.4.5 Europe 6 COMPETITIVE LANDSCAPE 6.1 Company Profiles 6.1.1 Ashley Furniture 6.1.2 IKEA 6.1.3 Williams-Sonoma 6.1.4 Knoll Inc. 6.1.5 Masco Corp 6.1.6 Sears Holdings Corp 6.1.7 KOKUYO Furniture Co. Ltd 6.1.8 Herman Miller Inc. 6.1.9 Bernhardt Furniture Company 7 INVESTMENT ANALYSIS ON THE GLOBAL LIVING AND DINING ROOM FURNITURE MARKET 8 MARKET OPPORTUNITIES AND FUTURE TRENDS