1 INTRODUCTION 1.1 Study Deliverables 1.2 Study Assumptions 1.3 Scope of the Study 2 RESEARCH METHODOLOGY 3 EXECUTIVE SUMMARY 3.1 Market Overview 4 MARKET DYNAMICS 4.1 Market Drivers 4.2 Market Restraints 4.3 Porter's Five Forces Analysis 4.3.1 Threat of New Entrants 4.3.2 Bargaining Power of Buyers/Consumers 4.3.3 Bargaining Power of Suppliers 4.3.4 Threat of Substitute Products 4.3.5 Intensity of Competitive Rivalry 5 MARKET SEGMENTATION 5.1 By Product Type 5.1.1 Functional Food 5.1.2 Functional Beverage 5.1.3 Dietary Supplement 5.2 By Distribution Channel 5.2.1 Supermarkets/Hypermarkets 5.2.2 Convenience Stores 5.2.3 Speciality Stores 5.2.4 Online Retail Stores 5.2.5 Other Distribution Channels 5.3 Geography 5.3.1 Europe 5.3.1.1 Spain 5.3.1.2 United Kingdom 5.3.1.3 Germany 5.3.1.4 France 5.3.1.5 Italy 5.3.1.6 Russia 5.3.1.7 Rest of Europe 6 COMPETITIVE LANDSCAPE 6.1 Most Active Companies 6.2 Most Adopted Strategies 6.3 Market Share Analysis 6.4 Company Profiles 6.4.1 Nestle SA 6.4.2 The Kelloggs Company 6.4.3 Herbalife International of America, Inc. 6.4.4 Amway 6.4.5 The Coca-Cola Company 6.4.6 Sanofi 6.4.7 PepsiCo, Inc. 6.4.8 The Kraft Heinz Company 7 MARKET OPPORTUNITIES AND FUTURE TRENDS