1 INTRODUCTION 1.1 Study Deliverables 1.2 Study Assumptions 1.3 Scope of the Study 2 RESEARCH METHODOLOGY 3 EXECUTIVE SUMMARY 3.1 Market Overview 4 MARKET DYNAMICS 4.1 Market Drivers 4.2 Market Restraints 4.3 Porter's Five Forces Analysis 4.3.1 Threat of New Entrants 4.3.2 Bargaining Power of Buyers/Consumers 4.3.3 Bargaining Power of Suppliers 4.3.4 Threat of Substitute Products 4.3.5 Intensity of Competitive Rivalry 5 MARKET SEGMENTATION 5.1 By Form 5.1.1 Leaf Tea 5.1.2 CTC Tea (Crush, Tear, and Curl) 5.2 By Product Type 5.2.1 Black Tea 5.2.2 Green Tea 5.2.3 Herbal Tea 5.2.4 Other Product Types 5.3 By Distribution Channel 5.3.1 Supermarkets/Hypermarkets 5.3.2 Convenience Stores 5.3.3 Specialist Retailers 5.3.4 Online Retail Stores 5.3.5 Other Distribution Channels 5.4 Geography 5.4.1 North America 5.4.1.1 United States 5.4.1.2 Canada 5.4.1.3 Mexico 5.4.1.4 Rest of North America 6 COMPETITIVE LANDSCAPE 6.1 Most Active Companies 6.2 Most Adopted Strategies 6.3 Market Share Analysis 6.4 Company Profiles 6.4.1 Celestial Seasonings, Inc. 6.4.2 Unilever PLC 6.4.3 ITO EN INC. 6.4.4 Tata Global Beverages 6.4.5 Davids Tea Inc. 6.4.6 Bigelow Tea 6.4.7 Tea Forte 6.4.8 Republic of Tea 7 MARKET OPPORTUNITIES AND FUTURE TRENDS