1 INTRODUCTION 1.1 Study Deliverables 1.2 Study Assumptions 1.3 Scope of the Study 2 RESEARCH METHODOLOGY 3 EXECUTIVE SUMMARY 3.1 Market Overview 4 MARKET DYNAMICS 4.1 Market Drivers 4.2 Market Restraints 4.3 Porter's Five Forces Analysis 4.3.1 Threat of New Entrants 4.3.2 Bargaining Power of Buyers/Consumers 4.3.3 Bargaining Power of Suppliers 4.3.4 Threat of Substitute Products 4.3.5 Intensity of Competitive Rivalry 5 MARKET SEGMENTATION 5.1 By Type 5.1.1 Full-service Restaurant 5.1.2 Self-service Restaurant 5.1.3 Fast Food 5.1.4 Street Stall and Kiosk 5.1.5 Cafe and Bar 5.1.6 100% Home Delivery Restaurant 5.2 By Structure 5.2.1 Independent Consumer Foodservice 5.2.2 Chained Consumer Foodservice 6 COMPETITIVE LANDSCAPE 6.1 Most Active Companies 6.2 Most Adopted Strategies 6.3 Market Share Analysis 6.4 Company Profiles 6.4.1 Mcdonald's 6.4.2 Yum! Brands RSC 6.4.3 Burger King Corporation 6.4.4 Starbucks Coffee Company 6.4.5 Doctor's Associates Inc.. 6.4.6 Rosinter Restaurants 6.4.7 Novikov Group 6.4.8 Teremok 6.4.9 GINZA PROJECT 7 MARKET OPPORTUNITIES AND FUTURE TRENDS