• Executive Summary o Market Overview • Market Landscape o Market ecosystem o Value chain analysis • Market Sizing o Market definition o Market segment analysis o Market size 2021 o Market outlook: Forecast for 2021 - 2026 • Five Forces Analysis o Bargaining power of buyers o Bargaining power of suppliers o Threat of new entrants o Threat of substitutes o Threat of rivalry o Market condition • Market Segmentation by Auction type o Market segments o Comparison by Auction type o Open auction - Market size and forecast 2021-2026 o Invitation-only auction - Market size and forecast 2021-2026 o Market opportunity by Auction type • Customer landscape • Geographic Landscape o Geographic segmentation o Geographic comparison o North America - Market size and forecast 2021-2026 o APAC - Market size and forecast 2021-2026 o Europe - Market size and forecast 2021-2026 o South America - Market size and forecast 2021-2026 o MEA - Market size and forecast 2021-2026 o Key leading countries o Market opportunity By Geographical Landscape o Market drivers o Market challenges o Market trends • Vendor Landscape o Vendor landscape o Landscape disruption • Vendor Analysis o Vendors covered o Market positioning of vendors o ABB Ltd. o Adobe Inc. o Criteo SA o Facebook Inc. o PubMatic Inc. o Salesforce.com Inc. o Smaato Inc. o The Rubicon Project Inc. o Twitter Inc. o Yandex NV • Appendix o Scope of the report o Currency conversion rates for US$ o Research methodology o List of abbreviations Exhibits • 1: Key Finding 1 • 2: Key Finding 2 • 3: Key Finding 3 • 4: Key Finding 5 • 5: Key Finding 6 • 6: Key Finding 7 • 7: Key Finding 8 • 8: Parent market • 9: Market characteristics • 10: Offerings of vendors included in the market definition • 11: Market segments • 12: Global - Market size and forecast 2021 - 2026 ($ billion) • 13: Global market: Year-over-year growth 2021 - 2026 (%) • 14: Five forces analysis 2021 & 2026 • 15: Bargaining power of buyers • 16: Bargaining power of suppliers • 17: Threat of new entrants • 18: Threat of substitutes • 19: Threat of rivalry • 20: Market condition - Five forces 2021 • 21: Auction type - Market share 2021-2026 (%) • 22: Comparison by Auction type • 23: Open auction - Market size and forecast 2021-2026 ($ billion) • 24: Open auction - Year-over-year growth 2021-2026 (%) • 25: Invitation-only auction - Market size and forecast 2021-2026 ($ billion) • 26: Invitation-only auction - Year-over-year growth 2021-2026 (%) • 27: Market opportunity by Auction type • 28: Customer landscape • 29: Market share By Geographical Landscape 2021-2026 (%) • 30: Geographic comparison • 31: North America - Market size and forecast 2021-2026 ($ billion) • 32: North America - Year-over-year growth 2021-2026 (%) • 33: APAC - Market size and forecast 2021-2026 ($ billion) • 34: APAC - Year-over-year growth 2021-2026 (%) • 35: Europe - Market size and forecast 2021-2026 ($ billion) • 36: Europe - Year-over-year growth 2021-2026 (%) • 37: South America - Market size and forecast 2021-2026 ($ billion) • 38: South America - Year-over-year growth 2021-2026 (%) • 39: MEA - Market size and forecast 2021-2026 ($ billion) • 40: MEA - Year-over-year growth 2021-2026 (%) • 41: Key leading countries • 42: Market opportunity By Geographical Landscape ($ billion) • 43: Impact of drivers and challenges • 44: Vendor landscape • 45: Landscape disruption • 46: Industry risks • 47: Vendors covered • 48: Market positioning of vendors • 49: ABB Ltd. - Overview • 50: ABB Ltd. - Business segments • 51: ABB Ltd. - Key offerings • 52: ABB Ltd. - Key customers • 53: ABB Ltd. - Segment focus • 54: Adobe Inc. - Overview • 55: Adobe Inc. - Business segments • 56: Adobe Inc. - Key offerings • 57: Adobe Inc. - Key customers • 58: Adobe Inc. - Segment focus • 59: Criteo SA - Overview • 60: Criteo SA - Business segments • 61: Criteo SA - Key offerings • 62: Criteo SA - Key customers • 63: Criteo SA - Segment focus • 64: Facebook Inc. - Overview • 65: Facebook Inc. - Business segments • 66: Facebook Inc. - Key offerings • 67: Facebook Inc. - Key customers • 68: Facebook Inc. - Segment focus • 69: PubMatic Inc. - Overview • 70: PubMatic Inc. - Business segments • 71: PubMatic Inc. - Key offerings • 72: PubMatic Inc. - Key customers • 73: PubMatic Inc. - Segment focus • 74: Salesforce.com Inc. - Overview • 75: Salesforce.com Inc. - Business segments • 76: Salesforce.com Inc. - Key offerings • 77: Salesforce.com Inc. - Key customers • 78: Salesforce.com Inc. - Segment focus • 79: Smaato Inc. - Overview • 80: Smaato Inc. - Product and service • 81: Smaato Inc. - Key offerings • 82: Smaato Inc. - Key customers • 83: Smaato Inc. - Segment focus • 84: The Rubicon Project Inc. - Overview • 85: The Rubicon Project Inc. - Product and service • 86: The Rubicon Project Inc. - Key offerings • 87: The Rubicon Project Inc. - Key customers • 88: The Rubicon Project Inc. - Segment focus • 89: Twitter Inc. - Overview • 90: Twitter Inc. - Business segments • 91: Twitter Inc. - Key offerings • 92: Twitter Inc. - Key customers • 93: Twitter Inc. - Segment focus • 94: Yandex NV - Overview • 95: Yandex NV - Business segments • 96: Yandex NV - Key offerings • 97: Yandex NV - Key customers • 98: Yandex NV - Segment focus • 99: Currency conversion rates for US$ • 100: Research Methodology • 101: Validation techniques employed for market sizing • 102: Information sources • 103: List of abbreviations

ABB Ltd., Adobe Inc., Criteo SA, Facebook Inc., PubMatic Inc., Salesforce.com Inc., Smaato Inc., The Rubicon Project Inc., Twitter Inc., Yandex NV