1. Introduction

1.1 Key Deliverables of the Study

1.2 Study Assumptions

1.3 Market Definition

2. Research Approach & Methodology

2.1 Introduction

2.2 Research Designs

2.3 Study Timeline

2.4 Study Phases

2.4.1 Secondary Research

2.4.2 Discussion Guide

2.4.3 Market Engineering and Econometric Modelling

2.4.4 Expert Validation

3. Key Findings

4. Market Dynamics

4.1 Drivers

4.1.1 Evolving Fitness Trends

4.1.2 Availability of Bars with Reduced Allergen and Gluten-Free Content

4.1.3 High Demand for Portable Convenience Foods

4.2 Restraints

4.2.1 High Prices of the Products

4.2.2 Strong Competition from Cereal Bars

4.2.3 High Sugar Content and Sub-Standard Flavor

4.3 Opportunities

4.3.1 Increasing Popularity of Meat Protein Bars

4.3.2 High Demand Among Women

4.3.3 Making More Products with Savory Flavors

4.4 Porter's Five Force Analysis

4.4.1 Bargaining Power of Suppliers

4.4.2 Bargaining Power of Buyers

4.4.3 Threat of New Entrants

4.4.4 Threat of Substitute Products and Services

4.4.5 Degree of Competition

5. Market Segmentation

5.1 By Protein Source

5.1.1 Plant Protein

5.1.2 Animal Protein

5.2 By Protein Content

5.2.1 Low Protein ( 0-15g)

5.2.2 Medium Protein (16g-25g)

5.2.3 High Protein ( 25+ G )

5.3 By End Product Type

5.3.1 Energy Protein Bars

5.3.2 Women's Protein Bar

5.3.3 Meal Replacement Bars

5.3.4 Low-Carb Protein Bars

5.3.5 Others

5.4 By Geogrpahy

5.4.1 North America

5.4.1.1 United States

5.4.1.2 Canada

5.4.1.3 Mexico

5.4.1.4 Others

5.4.2 Europe

5.4.2.1 Spain

5.4.2.2 United Kingdom

5.4.2.3 France

5.4.2.4 Germany

5.4.2.5 Russia

5.4.2.6 Others

5.4.3 Asia-Pacific

5.4.3.1 China

5.4.3.2 Japan

5.4.3.3 India

5.4.3.4 Thailand

5.4.3.5 Vietnam

5.4.3.6 Austrailia

5.4.3.7 Others

5.4.4 South America

5.4.4.1 Brazil

5.4.4.2 Argentina

5.4.4.3 Others

5.4.5 Africa

5.4.5.1 South Africa

5.4.5.2 Others

6. Competitive Landscape

6.1 Strategies Adopted by Players

6.2 Most Active Companies in the Past Five Years

6.3 Market Share Analysis

7. Company Profiles

7.1 Abbott Nutrition Manufacturing Inc.

7.2 Active Nutrition International GmbH

7.3 Atkins Nutritionals, Inc.

7.4 BioNutritional Research Group, Inc.

7.5 Caveman Foods LLC

7.6 Clif Bar & Company

7.7 General Mills, Inc.

7.8 Hormel Foods Corporation

7.9 Lenny & Larry's Incorporated

7.10 MARS, Incorporated.

7.11 MusclePharm®

7.12 PREMIER NUTRITION CORPORATION

7.13 Quest Nutrition, LL

7.14 The Kellogg Company 7.15 The WhiteWave Foods Company

The Kellogg Company
General Mills
Inc.
MARS
Incorporated.
Hormel Foods Corporation
The Whitewave Foods Company
Small Planet Foods
Inc.
PREMIER NUTRITION CORPORATION
Quest Nutrition
LLC
Musclepharm®