Programmatic digital out-of-home, also known as programmatic DOOH or pDOOH, refers to the automated buying, selling, and delivery of out-of-home advertising – that's ads on digital billboards and signage.
Market Analysis and Insights: Global and United States Programmatic Digital Out-Of-Home (Pdooh) Market
This report focuses on global and United States Programmatic Digital Out-Of-Home (Pdooh) market, also covers the segmentation data of other regions in regional level and county level.
Due to the COVID-19 pandemic, the global Programmatic Digital Out-Of-Home (Pdooh) market size is estimated to be worth US$ 808.3 million in 2022 and is forecast to a readjusted size of US$ 5582.5 million by 2028 with a CAGR of 38.0% during the review period. Fully considering the economic change by this health crisis, by Type, Hardware LCD accounting for % of the Programmatic Digital Out-Of-Home (Pdooh) global market in 2021, is projected to value US$ million by 2028, growing at a revised % CAGR in the post-COVID-19 period. While by Vertical, BFSI was the leading segment, accounting for over percent market share in 2021, and altered to an % CAGR throughout this forecast period.
The main global Programmatic Digital Out-Of-Home (Pdooh) players include Ströer, Clear Channel, Focus Media, Lamar Advertising Company, OUTFRONT Media (CBS), etc. The top five Programmatic Digital Out-Of-Home (Pdooh) players account for approximately 39% of the total market. North America is the largest consumer market for Programmatic Digital Out-Of-Home (Pdooh), with a share about 46%, followed by Asia-Pacific. In terms of type, LED is the largest segment, with a share over 45%. And in terms of Vertical, the largest application is Entertainment, followed by Food & Beverage and Cosmetics.
Global Programmatic Digital Out-Of-Home (Pdooh) Scope and Market Size
Programmatic Digital Out-Of-Home (Pdooh) market is segmented by region (country), players, by Type and by Application. Players, stakeholders, and other participants in the global Programmatic Digital Out-Of-Home (Pdooh) market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by region (country), by Type and by Application for the period 2017-2028.
For United States market, this report focuses on the Programmatic Digital Out-Of-Home (Pdooh) market size by players, by Type and by Vertical, for the period 2017-2028. The key players include the global and local players, which play important roles in United States.
Segment by Type
Hardware LCD
Hardware LED
Solution (CMS)
Segment by Vertical
BFSI
IT & Telecommunications
Automobile & Transportation
Education
Food & Beverage
Cosmetics
Entertainment
Government & Public Utilities
Real Estate
By Region
North America
United States
Canada
Europe
Germany
France
U.K.
Italy
Russia
Asia-Pacific
China
Japan
South Korea
India
Australia
China Taiwan
Indonesia
Thailand
Malaysia
Latin America
Mexico
Brazil
Argentina
Colombia
Middle East & Africa
Turkey
Saudi Arabia
UAE
By Company
JCDecaux
Clear Channel
Lamar Advertising Company
OUTFRONT Media (CBS)
Focus Media
Ströer
Daktronics
Quotient Technology
Crimtan
TPS Engage