India Online Grocery Market was valued at US$ 2.7 Billion in 2020 and is anticipated to reach US$ 58.5 Billion by 2027 displaying an elevated CAGR of 52.3% over the forecast period (2021-2027).
A rise in internet penetration, rising working women, hectic lifestyle in India are some of the prominent reasons, contributing to the market of e-grocery. With over 560 million internet users, India is the second-largest online market in the world, ranked only behind China. It was estimated that by 2023, there would be over 650 million internet users in the country. Despite the large base of internet users, the internet penetration rate in the country stood at around 50 percent in 2020. his meant that around half of the 1.37 billion Indians had internet access that year. There has been a consistent increase in internet accessibility compared to just five years ago when the internet penetration rate was around 27 percent. Furthermore, The number of Indian internet users is expected to increase by 45% in the next five years to 900 million in 2025 from around 622 million in 2020, as revealed by IAMAI-Kantar ICUBE 2020. This increase will be driven by higher adoption in rural India, which has clocked a 13% growth to 299 million internet users over the past year, or 31% of India’s rural population.
Amazon India Pvt. Ltd., Godrej Nature's Basket Ltd., Grofers India Pvt. Ltd., Paytm E-Commerce Pvt. Ltd. (Paytm Mall), Reliance Retail Ltd. (Reliance Fresh), Spencer's Retail, Supermarket Grocery Supplies Pvt. Ltd. (BigBasket), UrDoorstep eRetail Pvt. Ltd., ZopNow Retail Pvt Ltd and MyGrahak Shopping Online Limited, etc, are some of the prominent players operating in the Online Grocery market. Several M&As along with partnerships have been undertaken by these players to facilitate customers with hi-tech and innovative products.
Insights Presented in the Report
“Amongst Category, Staples & Cooking essentials segment holds the major share”
Based on the Category, the market is fragmented into Fresh Produce, Breakfast & Dairy, Snacks & Beverages, Meat & Seafood, Staples& Cooking essentials, and Others. The Staples and Cooking essential segment of the India Online Grocery Market grabbed the major market share and dominated the market.
“Amongst Payment Method, Cash on the Delivery segment to dominate the market during the forecast period”
Based on the Payment Method, the market is fragmented into Online, Cash on Delivery, E-Wallets, and Others. The Cash on Delivery segment grabbed major market share in 2020. However, the online segment would emerge in the forecast period and would witness the highest CAGR during the forthcoming period as well.
“Amongst Purchase Type, Palletizing segment grabbed Major Market share in 2020”
Based on Purchase type, the market is fragmented into One-Time purchase and Subscription. The one-time purchase segment grabbed major market revenue share in 2020. However, the subscription segment would emerge in the forecast period and would witness the highest CAGR during the forthcoming period as well
 
Amongst Platform Type, Web-Based segment grabbed Major Market share in 2020”
Based on the platform type, the market is segmented into App-based and Web-based. Web-based segment grabbed significant market share in 2020. Moreover, this segment is expected to showcase a considerable growth during 2021-2027. Furthermore, the app-based segment is expected to witness the highest CAGR during the forecast period.
“South India represents one of the largest markets of Online Grocery market”
For a better understanding of the market dynamics of the Online Grocery market, a detailed analysis was conducted for different regions across the globe including East, West, North, and South. South region dominated the market owing to the change in lifestyle and growing demand for processed and packaged food.
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• The study comprehensively covers the market across different segments
• Deep dive regional level analysis of the industry
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