Anti-counterfeit Pharmaceuticals and Cosmetics Packaging Market by Technology (Track and Trace Technology and Authentication Technology), by Application (Pharmaceuticals and Cosmetics & Personal Care)- Global Opportunity Analysis and Industry Forecas

"Market Definition:
The Global Anti-counterfeit Pharmaceuticals and Cosmetics Packaging Market was valued at USD 70.16 billion in 2019, is estimated to reach USD 335.90 billion by 2030, expanding at a CAGR of 15.3% during the forecast period from 2020 to 2030.
Rapid increase in counterfeiting activities, specifically in the pharmaceuticals and cosmetic industries are creating demand for anti-counterfeiting measures. The anti-counterfeit pharmaceuticals and cosmetics packaging assist in avoiding piracy of products, ensure the trade of authentic pharmaceutical and cosmetic products, and prevent counterfeiting activities. There are several technologies used to prevent counterfeiting activities including authentication technology, track & trace technology, serialization, RFID readers, and barcodes scanners among others.
Market Dynamics and Trends
The global anti-counterfeit pharmaceuticals and cosmetics packaging market growth is attributed to the implementation of stringent regulations regarding the usage of barcodes and advanced packaging by manufacturers, growing initiatives from governments to prevent counterfeit goods, presence of several intermediates, and increasing consumer awareness regarding the adverse effects of fake goods. However, high cost of anti-counterfeit technologies, complex operation, decentralization of pharmaceutical industry, and limited control of the manufacturer over the supply chain are expected to inhibit the market growth during the forecast period.
Conversely, increasing international trade, implementation of strict government regulations on the trading of fake goods, and launch of innovative products to strengthen the anti-counterfeit system, are expected to create lucrative opportunities in the global anti-counterfeit pharmaceuticals and cosmetics packaging market in the future. Furthermore, progression in the track and trace technology and rise in multi-layered authentication technologies are expected to create opportunities in the global anti-counterfeit pharmaceuticals and cosmetics packaging market in the future
Market Segmentations and Scope of the Study:
The global anti-counterfeit pharmaceuticals and cosmetics packaging market is segmented based on technology, application, and geography. In terms of technology, the market is segmented into track and trace technology and authentication technology. The track and trace technology segment is sub-segmented into barcode technology and RFID technology. The authentication technology segment is divided into ink and dyes, holograms, watermarks, and taggants. On the basis of application, the market is fragmented into pharmaceuticals and cosmetics & personal care. The pharmaceutical segment is further segregated into over-the-counter drugs and prescription-based drugs. Based on geography, the global anti-counterfeit pharmaceuticals and cosmetics packaging market is classified as North America, Asia-Pacific, Europe, and Rest of the World (RoW).
Geographical Analysis
North America dominates the global anti-counterfeit pharmaceuticals and cosmetics packaging market due to the growth of the medical research & development sector in this region and rise in the number of pharmaceutical companies. The market in Asia-Pacific region is growing at a considerable pace owing to increasing awareness about authentic pharmaceutical drugs and cosmetic products as a result of rising number of awareness campaigns regarding the use of original products.

Competitive Landscape

Players in the global anti-counterfeit pharmaceuticals and cosmetics packaging market are Alien Technology, Zebra Technologies, Alpvision, Inksure Technologies, Flint Group, Avery Dennison, Impinj Incorporation, Sicapa, Authentix Inc., and Honeywell.

KEY MARKET SEGMENTS:
• Global Anti-counterfeit Pharmaceuticals and Cosmetics Packaging Market – By Technology
o Authentication Technology
 Ink and Dyes
 Holograms
 Watermarks
 Taggants
o Track and Trace Technology
 Barcode Technology
 RFID Technology
• Global Anti-counterfeit Pharmaceuticals and Cosmetics Packaging Market –

By Application

o Pharmaceuticals
 Over-the-counter Drugs
 Prescription Based Drugs
o Cosmetics and Personal Care
• Global Anti-counterfeit Pharmaceuticals and Cosmetics Packaging Market – By Geography
o North America
 U.S.
 Canada
 Mexico
o Europe
 UK
 Germany
 France
 Italy
 Spain
 Rest of Europe
o Asia-Pacific
 China
 India
 Japan
 Australia
 Rest of Asia-Pacific
o RoW
 UAE
 Saudi Arabia
 South Africa
 Brazil
 Remaining Countries

KEY PLAYERS:
• Alien Technology
• Zebra Technologies
• Alpvision
• Inksure Technologies
• Flint Group
• Avery Dennison
• Impinj Incorporation
• Sicapa
• Authentix Inc.
• Honeywell"