Dietary Supplement Market: Current Scenario and Forecast (2020-2026): Emphasis on Product Type (Vitamin Supplement, Mineral Supplement, Botanical Supplement, Fatty Acid Supplement, Proteins & Amino Acids, Others), Form (Tablets, Capsules, Powders, Li

Global Dietary Supplement Market was valued at US$ 176.55 billion in 2019 and is anticipated to reach US$ 262.57 billion by 2026 displaying an elevated CAGR of 5.4% over the forecast period (2020-2026). Dietary supplements are substances a person uses to add nutrients to diet or to lower risk of health problems such as osteoporosis, arthritis or cancer. Dietary supplements come in several forms such as pills, capsules, powders, gel tabs, extracts, or liquids. They might contain vitamins, minerals, fiber, amino acids, herbs or other substances or enzymes. These substances can be extracted organically or non-organically. Sometimes, the ingredients in dietary supplements are added to foods, including drinks. Calcium, Vitamin D, Vitamin B12 and iron among others are the most common dietary supplements available in the market. These supplements are largely used by geriatrics as with age the number of calories needed by them begins to decline. Vitamin D deficiency is a major global public health issue. About 1 billion people worldwide are suffering from vitamin D deficiency, while 50% of the population has vitamin D insufficiency. The prevalence of patients with vitamin D deficiency is highest in the elderly, obese patients, nursing home residents, and hospitalized patients. Market growth of dietary supplements can be attributed to escalating demand from the geriatric population, rising disposable income, increasing awareness regarding the functional benefits of dietary supplements, improving health standards and increasing health expenditure paired with a rise in the overall number of fitness centers and gymnasiums. However, stringent Government Regulations and Negative Publicity and False Promises made by the market players are some of the restricting factors hampering the growth of the global Dietary Supplement market.
“Amongst product type, botanical supplements dominated the market in 2019, with 19.75% share”
Based on product type, the global dietary supplement market is fragmented into vitamin supplement, mineral supplement, botanical supplement, fatty acid supplement, proteins & amino acids and other supplements. The botanical Supplement segment occupied the maximum share in Global Dietary Supplement. Herbal or botanical supplements improve the immune system, anti-inflammatory power and can be used for depression treatment. Vitamin supplement is expected to generate revenue of US$ 73.22 billion by 2026.

“Dietary supplements are majorly available in the form of Capsule. The segment generated revenue of US$ 52.35 billion in 2019”
Based on form, the global dietary supplement market is segmented into tablets, capsules, powders, liquids and others. Capsules occupied the maximum share in the Global Dietary Supplement market. Capsules are easier to swallow and are used by manufacturers when the drug cannot be compacted into a solid tablet. A shell or container made of gelatin that contains the drug. Liquids form of dietary supplement is expected to witness the highest CAGR growth of 6.0% during the forecast period 2020-2026.
“Medicinal supplement is expected to dominate the Functionality segment during the analyzed period.”
Based on Functionality, the global dietary supplement market is fragmented into the additional supplement, medicinal supplements and sports nutrition. In 2019, Medicinal supplements occupied the maximum share of 47.9%. Medicinal supplements such as folic acid, iron and calcium among others are prescribed by doctors during pregnancy or are useful in reducing the risk of certain diseases. However, the Sports nutrition segment is expected to witness the highest CAGR of 6.4% during the analyzed period.
“Dietary supplement is majorly applied in the pharmaceutical sector”
Based on the application area, the market is bifurcated into food & beverage, pharmaceutical and personal care. The pharmaceutical segment dominated the global dietary supplement market in 2019. The segment is expected to generate revenue of US$ 122.0 billion by 2026. Dietary supplements are recommended by health care provider if foods that provide important nutrients are lacking, or when a vitamin or mineral deficiency has been diagnosed.
“Amongst End-User, the Adult woman is anticipated to dominate the Global Dietary Supplement market by 2026.”
Based on end-user, the market is bifurcated into pediatrics, adult women, adult men and baby boomers. Adult Women dominated the Dietary Supplement market and is expected to maintain its dominance during the forecast. During pregnancy, some mineral and vitamin need increases and women may need to take a prenatal vitamin. Baby Boomers segments are expected to increase their spending to US$ 48.33 billion on dietary supplements by 2026
“Drug Stores were the most preferred sale channel for Dietary supplements, with a 38.3% share in 2019”
Based on the distribution channel, the global dietary supplements market is segmented into convenience stores, supermarket/hypermarket, drug store and online. In 2019, drug stores dominated the market, however, Others (Online) sales channels are expected to witness the highest CAGR growth during the forecast period 2020-2026.
“North America represents one of the largest markets of the Global Dietary Supplement market.”
For a deep-dive analysis of the industry, detailed country-level study is conducted for major regions/countries including North America (US, Canada, Rest of North America), Europe (Germany, UK, France, Italy, Poland, Rest of Europe), Asia-Pacific (China, Japan, India and Rest of Asia-Pacific) and Rest of the World. Asia-Pacific is considered the largest market due to factors such as rising awareness and rising healthcare spending in countries such as China, India and the growing elderly population in Japan. Asia-Pacific is expected to generate revenue of US$ 131.39 billion by 2026.

Competitive Landscape

-Top 20 Market Players
Amway, Abbott Laboratories, Pfizer, Arkopharma Laboratoires Pharmaceutiques, Ricola AG., Nu Skin Enterprises, Inc., Naturalife Asia Co., Ltd., Omega Protein Corporation., Archer Daniels Midland, The Nature’s Bounty Co., Himalaya Global Holdings Ltd, GlaxoSmithKline, Herbalife International, Pharmavite LLC., Integrated BioPharma, Inc., Glanbia, Bayer, Bionova Lifesciences, Nutraceutics Corporation and Ekomir are some of the prominent players operating in the Global Dietary Supplement market industry. Several M&A’s along with partnerships have been undertaken by these players to facilitate costumers with hi-tech and innovative products.
Reasons to buy:
• Current and future market size from 2018 to 2026 in terms of value (US$)
• Combined analysis of deep-dive secondary research and input from primary research through Key Opinion Leaders of the industry
• Country-level details of the overall adoption of Dietary Supplement market
• A quick review of overall industry performance at a glance
• In-depth analysis of key industry players
• A detailed analysis of regulatory framework, drivers, restraints, key trends and opportunities prevailing in the industry
• Examination of industry attractiveness with the help of Porter’s Five Forces analysis and start ups
• The study comprehensively covers the market across different segments and sub-segments of the technology
• Region/country Covered: North America (US, Canada, Rest of North America), Europe (Germany, UK, France, Italy, Poland, Rest of Europe), Asia-Pacific (China, Japan, India and Rest of Asia-Pacific) and Rest of the World
Customization Options:
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