Vietnam Menstrual Cups Market: Current Analysis and Forecast (2021-2027)
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As of 2020, the total population of Vietnam is 97,338,579 according to the Worldometer elaboration of the latest United Nations data. Out of which, 50.07% is female population. An average menstruation period is 15 to 50 years. Currently, a total of 2,94,65,282 females belong to this age group in Vietnam. Therefore, increasing menstruating female population in the country is expected to bolster the market growth for menstrual cups market over the coming years. In addition to this, rising awareness regarding safety and sanitary protections in the country is projected to provide good growth opportunities to the menstrual cups market.
Taking about preference of online & digital channels in the country, below the age of 39, Internet browsing and social media activities account for about 74% of their media consumption, or about 3.7 hours per day. Also, people above the age of 40 spend more than 58% of their daytime on Internet browsing. This suggests that Vietnamese consumers across all age groups are highly adaptable to new technology. Hence, the companies must integrate online and digital channels, such as social media, with traditional and offline channels to effectively communicate and engage with their consumers. The rapid increase in the number of people using smartphones and other similar gadgets have propelled the demand for purchasing menstrual cups online.
The worldwide sudden outbreak of pandemic COVID-19 has positively impacted the consumer products market due to the rapidly shifting consumer behavior towards online platforms for purchasing various commodities, which ultimately have spurred the growth of menstrual cups market in Vietnam.
Procter & Gamble, Diva International, MeLuna, YUUKI Company, The Keeper, Redcliffe Hygiene Pvt. Ltd., Anigan, The Flex Company, Fleurcup, and Sanfe are some of the prominent players operating in the menstrual cups market. These major market players are focusing on adding accessories in their current products to expand their product portfolio and remain competitive in the market.
Insights Presented in the Report
“Amongst Product Type, Reusable menstrual cups segment holds the major share”
Based on product type, the market is divided into reusable menstrual cups and disposable menstrual cups. Among them, the reusable menstrual cups segment dominated the market by generating a major revenue of USD 1,047.23 thousands in 2020 and is further expected to witness highest growing CAGR in the forthcoming years. This high traction is ascribed to the fact that these menstrual cups are majorly made up of silicone grade polymers which can be used again after proper sterilization or wash.
“Amongst Material Type, Medical Grade Silicones segment dominated the market during the forecast period”
In terms of material, the market is divided into medical grade silicones, natural latex rubber and thermoplastic elastomer. Out of which, the medical grade silicon material segment accounted for nearly three-fourth of the total share in 2020 and is further anticipated to maintain its leading position in the market during forthcoming years as well. This can be ascribed to surging demand for safe, durable, and non-allergenic products. Although medical grade silicone menstrual cups can be more expensive.
“Amongst Distribution Channel, Online Stores segment grabbed Major Market share in 2020”
Based on distribution channel, the market is divided into online stores and retail stores. The online stores segment holds a maximum share in the market as Vietnamese women generally feel shy to ask for such menstrual hygiene products from nearby stores due to cultural resistance, thereby prefer buying through online sales channel. For instance, in 2020, e-commerce revenue amounted to approximately USD 11.8 billion, accounting for approximately 5.5% of the total retail sales of goods and services in Vietnam. Vietnam has one of the fastest growing internet economies in Southeast Asian, with a growth rate of 36% in 2020.
Reasons to buy this report:
• The study includes market sizing and forecasting analysis validated by authenticated key industry experts
• The report presents a quick review of overall industry performance at one glance
• The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolio, expansion strategies, and recent developments
• Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry
• The study comprehensively covers the market across different segments
• Deep dive regional level analysis of the industry
Customization Options:
Vietnam Menstrual cups market can further be customized as per the requirement or any other market segment. Besides this, understands that you may have your own business needs, hence feel free to connect with us to get a report that completely suits your requirements.
Taking about preference of online & digital channels in the country, below the age of 39, Internet browsing and social media activities account for about 74% of their media consumption, or about 3.7 hours per day. Also, people above the age of 40 spend more than 58% of their daytime on Internet browsing. This suggests that Vietnamese consumers across all age groups are highly adaptable to new technology. Hence, the companies must integrate online and digital channels, such as social media, with traditional and offline channels to effectively communicate and engage with their consumers. The rapid increase in the number of people using smartphones and other similar gadgets have propelled the demand for purchasing menstrual cups online.
The worldwide sudden outbreak of pandemic COVID-19 has positively impacted the consumer products market due to the rapidly shifting consumer behavior towards online platforms for purchasing various commodities, which ultimately have spurred the growth of menstrual cups market in Vietnam.
Procter & Gamble, Diva International, MeLuna, YUUKI Company, The Keeper, Redcliffe Hygiene Pvt. Ltd., Anigan, The Flex Company, Fleurcup, and Sanfe are some of the prominent players operating in the menstrual cups market. These major market players are focusing on adding accessories in their current products to expand their product portfolio and remain competitive in the market.
Insights Presented in the Report
“Amongst Product Type, Reusable menstrual cups segment holds the major share”
Based on product type, the market is divided into reusable menstrual cups and disposable menstrual cups. Among them, the reusable menstrual cups segment dominated the market by generating a major revenue of USD 1,047.23 thousands in 2020 and is further expected to witness highest growing CAGR in the forthcoming years. This high traction is ascribed to the fact that these menstrual cups are majorly made up of silicone grade polymers which can be used again after proper sterilization or wash.
“Amongst Material Type, Medical Grade Silicones segment dominated the market during the forecast period”
In terms of material, the market is divided into medical grade silicones, natural latex rubber and thermoplastic elastomer. Out of which, the medical grade silicon material segment accounted for nearly three-fourth of the total share in 2020 and is further anticipated to maintain its leading position in the market during forthcoming years as well. This can be ascribed to surging demand for safe, durable, and non-allergenic products. Although medical grade silicone menstrual cups can be more expensive.
“Amongst Distribution Channel, Online Stores segment grabbed Major Market share in 2020”
Based on distribution channel, the market is divided into online stores and retail stores. The online stores segment holds a maximum share in the market as Vietnamese women generally feel shy to ask for such menstrual hygiene products from nearby stores due to cultural resistance, thereby prefer buying through online sales channel. For instance, in 2020, e-commerce revenue amounted to approximately USD 11.8 billion, accounting for approximately 5.5% of the total retail sales of goods and services in Vietnam. Vietnam has one of the fastest growing internet economies in Southeast Asian, with a growth rate of 36% in 2020.
Reasons to buy this report:
• The study includes market sizing and forecasting analysis validated by authenticated key industry experts
• The report presents a quick review of overall industry performance at one glance
• The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolio, expansion strategies, and recent developments
• Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry
• The study comprehensively covers the market across different segments
• Deep dive regional level analysis of the industry
Customization Options:
Vietnam Menstrual cups market can further be customized as per the requirement or any other market segment. Besides this, understands that you may have your own business needs, hence feel free to connect with us to get a report that completely suits your requirements.
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Details
UMI-18826142
30-Jul-2021
139
30-Jul-2021
139
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